Insights | Data Seekers | Inteligencia de Precios

Toys are the kings of Christmas eCommerce in different markets and countries

Marketplaces·19/12/2024

Learn all the keys to optimizing your strategy during the Christmas campaign

Intechlligent·18/12/2024

Maximize your e-commerce strategy with DIP Insights

In today's competitive e-commerce environment, staying ahead requires more than just a good strategy; it demands advanced tools that allow you to understand the market, optimize prices and manage the digital shelf effectively . This is where DIP Insights , Data Seekers' 360º digital intelligence platform , becomes an essential ally for brands and retailers.

What is DIP Insights?

DIP Insights is a platform designed to provide key data that enables companies to make strategic decisions based on real information . Its approach combines price monitoring, digital shelf analysis and competitor monitoring, helping to maximize profitability and product visibility in major marketplaces and e-commerce.

Key Benefits of DIP Insights

Real-time price monitoring
In e-commerce, prices are dynamic and can change multiple times a day. DIP Insights allows brands to monitor the prices of their products and those of their competitors in real time, ensuring that they are always aligned with market trends and their pricing strategy. By day, even by hour. There are times when price fluctuations are more common. Missing any of these movements can be critical for your sales. With real-time monitoring, the tool multiplies the checks to offer you a permanent reading over a previously established period of time.

Digital Shelf Optimization
Improve the quality of product pages with factors such as number of images, product description, price, availability, ratings and reviews…, which directly affect purchasing decisions. Ensure the best visibility through brand analysis and product search results. DIP Insights analyzes these elements and provides recommendations to improve digital presence and maximize conversions.

Stock & Assortment Monitoring
The platform allows you to monitor and analyse products, providing a clear view of your own and competitors' stock. The tool detects when a product is out of stock at the competition, allowing you to implement an optimal pricing strategy at all times. In addition, it provides data on the evolution of stock by retailer, brand and SKU, facilitating more effective inventory management.

A complete overview of the market
Our Catalog & Distribution solutions allow you to monitor all the retailers that sell your products, control your brand's catalog at different points of sale, carry out a comparative analysis with the competition's catalog, detect new products on the market or identify gaps in your catalog, among many other options.

Automated alerts and reports
DIP Insights doesn’t just collect data, it translates it into actionable insights. Customizable alerts and periodic reporting ensure you never lose sight of optimization opportunities.

How to integrate DIP Insights into your strategy?

Set your goals : Define whether your priority is to increase price competitiveness, improve digital shelf visibility, or identify new market opportunities.
Configure the tool : Customize tracking parameters to suit your needs, from specific products to key categories and marketplaces.
Analyze and adjust : Use insights to make strategic adjustments in real time. DIP Insights makes it easy to make fast, data-driven decisions.
Evaluate results : Measure the impact of the optimizations implemented to continuously refine your strategy.

Use Case: How DIP Insights Helps You Make Better Strategic Decisions

Leading brands in sectors such as toys, beauty and electronics have reported significant increases in sales and margin thanks to the implementation of DIP Insights. Discover how a company, which sells its fashion and beauty products in more than 150 countries around the world, has been able to take control of its distribution and promote the correct application of its pricing policy through our price intelligence and catalog solutions in this use case .

The world of e-commerce is evolving at a dizzying pace, and companies that fail to adopt advanced tools risk being left behind. With DIP Insights, you not only have access to real-time market data, but also the ability to transform it into winning strategies.

Ready to revolutionize your e-commerce strategy? Discover everything DIP Insights can do for your business with a personalized demo.

DIP Insights·09/12/2024

Intelligent Product Matching: The key to competitive analysis in e-commerce

Marketplaces·03/12/2024

How to Win and Keep the Coveted Amazon Buy Box

Amazon·27/11/2024

Intechlligent panel discussions: Innovation, Big Data and AI as keys to success in e-commerce

Intechlligent: E-commerce Summit & Trade Show , organized by Data Seekers , was recently held as a key meeting point for professionals and experts in the e-commerce, technology and innovation sector. It brought together more than 250 attendees , more than 60 1-to-1 meetings between buyers and sellers were arranged, and more than ten major companies in the e-commerce scene collaborated to exchange ideas on the latest trends, pricing strategies, artificial intelligence, Big Data and other trends within e-commerce.

Within the framework of this event, the discussion panels have been a fundamental way to share knowledge, experiences and perspectives on the current challenges and opportunities in the field of e-commerce.

Table 1 | Innovation and strategy in e-commerce: keys to success in pricing and distribution
A space dedicated to innovation and strategy in e-commerce, where crucial aspects such as price management, product distribution and sales campaigns at key moments such as Black Friday and Christmas were addressed, moderated by Georgina Ortiz , editor-in-chief at Ecommerce News . The collaborators, members of brands such as Mattel, Nestlé, Kimberly Clark, Grupo Unicomer and Data Seekers , shared their experiences and recommendations to prepare for each of these business opportunities.

Lorena González , Senior Manager Digital Operations EMEA at Mattel, highlighted that for the leading multinational in the world of toys, "the most important is Christmas", pointing out the need for advance planning to ensure that products are well positioned, both in retailers' catalogues and on online product pages. On the other hand, for Nestlé, events such as Black Friday and Christmas are crucial for various product categories, said Víctor de la Fuente , Global eCommerce Digital Shelf Lead and Retail Digital Media at the chocolate company.

René Colorado , Vice President of Merchandise CMO at Grupo Unicomer, as a representative of the retail sector at the table, stressed that for them, planning for these campaigns begins up to a year in advance, highlighting that "a season represents approximately 40% of the year" for retailers. Being clear that most of the success in sales lies in good planning.

From a more technical perspective, Curro Pavón , Chief Technology Officer at Data Seekers, stressed the need to have a well-defined pricing strategy before key events such as Black Friday. Retailers are increasingly interested in monitoring the competition, so “we cannot just focus on general KPIs, we need to go further and look for more specific ones. Each sector has its own KPIs, and even within the same sector, the indicators can vary depending on whether we are measuring on Amazon or another retailer. Knowing the specific needs of each brand is key to making informed decisions,” explained Curro.

Finally, Maria Suarez , eCommerce Manager at Kimberly Clark, highlighted the importance of Amazon as a sales channel, due to its wide reach, but warned about the need to diversify sales and not rely exclusively on a single platform. “We can’t put all our eggs in one basket,” she said. Instead, Victor de la Fuente said that some brands choose not to be on Amazon due to concerns about brand protection, while others prefer to select trusted sellers to operate on the platform, ensuring they have the customer experience under control.

Roundtable 2 | Big Data, Artificial Intelligence and Decision Making
The second Intechlligent round table focused on Artificial Intelligence and Big Data in business decision-making, a crucial topic for companies seeking to improve their operations in an increasingly competitive and digitalized market, moderated by Jorge Fernández , Customer Success Manager at Marketing4Ecommerce .

Opening the debate, Noelia Gómez , Sales Director at Fabrick, revealed significant data on transaction losses in Spain: “20% are transaction losses, of which 7% is fraud and 13% are configuration problems.”

The scenario presented by Noelia reaffirms the need for effective data management to reduce these losses and ensure the fluidity of transactions. In this context, Franz Matheis , CEO and Co-Founder of Data Seekers, emphasized that, in the current environment, companies must be able to react quickly. According to Matheis, decisions must be based on real-time data in order to be able to adapt quickly to market changes and take advantage of the opportunities that arise.

On the other hand, Chen Yue , Head of Digital at PHERGAL Laboratories, pointed out that for medium and small companies, the key is to “select and manage the right data” to optimize their performance and respond efficiently to market demands. In line with this idea, Pablo Carlier , Head of Data Analytics & AI Sales Iberia at Google Cloud, shared his vision on the evolution of unstructured data and how it is combined with artificial intelligence to improve processes. For his part, Ricardo Urrutia, Data Tech Lead at CEREBR4L, addressed the democratization of Big Data, “today any company, regardless of its size, has access to this powerful tool.”

The roundtable continued with the ethical challenges associated with the use of Artificial Intelligence, emphasizing the importance of ensuring data privacy and the need for human supervision to prevent automatic processes from generating undesirable results. It is essential that companies maintain a balance between automation and human control to ensure responsible and effective results.

As for advice for companies starting out with Big Data and AI, experts agreed that this is a gradual process that requires patience. Understanding what data you have and what you lack is a key step in optimizing operations. In addition, it is essential for companies to understand how to use the available data to improve their results and stay competitive.

Intechlligent: E-commerce Summit & Trade Show, organized by Data Seekers, has offered a comprehensive perspective on the impact of Big Data, AI and key platforms to achieve competitive pricing, as well as how to stay ahead of the market. The roundtable discussions have been an ideal space to learn from experts and share best practices, providing companies with valuable tools to face market challenges and take advantage of the opportunities offered by new technologies.

Intechlligent·15/11/2024

From the physical shelf to the virtual one: Strategies to stand out in the online market through the Digital Shelf

One week after Intechlligent: E-Commerce Summit & Trade Show , an event designed for those looking to be at the forefront of digital commerce, it is clear that the impact was significant. With more than 250 attendees, more than 60 1-to-1 appointments scheduled and more than 10 top-level collaborating brands, the event offered two round tables and several presentations. In this framework, the intervention of Ana Lara, Business Development Manager of DIP Insights , "From the physical to the virtual shelf: Strategies to stand out online through the Digital Shelf" , did not leave any of the attendees indifferent. During her space, the BDM of DIP Insights shared the keys to effectively manage product content on the Digital Shelf , that is, the virtual showcase where brands compete to capture the consumer's attention.

“The Digital Shelf is the digital version of traditional shelves, and its importance for today's e-commerce is undeniable,” said Ana Lara, emphasizing the central role of visibility in influencing the purchasing decision.

Today, 20% of global purchases are made online, with countries like Spain reaching 25%. The rise of mobile shopping and the 8% to 12% annual growth in this market represent both an opportunity and a challenge for brands. Despite the growth in transactions, the conversion rate in Spain is only 1.5%, still below the global average of 1.8% . To improve this figure, “it is crucial to optimize the user experience, from visibility to content,” Ana emphasized.

Product Pages: The Key to Conversion

To maximize sales, Ana highlighted the importance of optimizing both the Product Listing Page (PLP) and the Product Detail Page (PDP) :

In PLP , it is essential to work with relevant keywords so that products appear in the first results, since “initial visibility can define the success of the conversion” .

On the PDP , the focus should be on the visual quality, description and reviews of the products. “56% of users check the images first; investing in high-quality photographs and keeping reviews up to date reinforces trust and improves the shopping experience,” he added.

DIP Insights: The key tool for managing the Digital Shelf

If there was one main idea to highlight after the intervention, it could be that having a tool that facilitates, optimizes and allows you to update the virtual showcase is a must . “Do you control the name, description, photographs and rich content of your products throughout your distribution network? If you don’t, you are losing sales and confusing the consumer.” With a tool like DIP Insights , companies can:

Optimize your digital visibility : control visibility in the product listing, improving your positioning in the online market.

Improve visual quality : Evaluate and refine the visual elements of your product pages, increasing appeal to consumers.

Manage product reputation : Monitor reviews and ratings effectively, reinforcing positive perception of your products and consumer trust.

In conclusion, correctly managing all the factors necessary to take e-commerce to the next level requires the use of specific tools. "Every click counts; ensuring the visibility and quality of content optimizes conversion, avoiding losses and improving the shopping experience," concluded Ana Lara, Business Development Manager at DIP Insights.

Other valuable presentations

Intechlligent did not stop there. The event also included presentations by Google Cloud and Fabrick .

John Rodríguez , Data and Analytics & AI Sales at Google Cloud , during his presentation "Google's Data Cloud: Prepare your data for the journey towards AI" , in which he taught how to unify and optimize data for machine learning and artificial intelligence.

For her part, Noelia Rivero , Sales Director of Fabrick , in her presentation "Optimize your payments to improve your sales and your bottom line" , explained how Fabrick's payment platform can boost B2C and B2B payment conversion, reduce fraud costs and accelerate international expansion, all without increasing the marketing budget.

Intechlligent·08/11/2024

The keys to online reviews to provide confidence in purchasing decisions

We reveal the importance of reviews in the e-commerce world

In today’s digital age, consumer opinions have taken on unprecedented prominence. Online reviews have become a crucial element in the purchasing decision-making process as well as in building brand image. But what really makes them so powerful? Let’s explore the influence of reviews on consumer behavior and their role in building a strong brand.

The influence of reviews on purchasing decisions

The numbers speak for themselves. According to a study conducted by BrightLocal, approximately 93% of consumers read online reviews before making a purchase . This trend highlights the importance of other buyers’ opinions, as consumers seek assurance and validation in their decisions .

Trust and credibility

Reviews act as testimonials of other customers’ experiences, which builds a sense of trust . In a world where consumers are increasingly skeptical of traditional advertising, reviews are presented as a more authentic and reliable source of information. In fact, 84% of consumers trust online reviews as much as personal recommendations.

Impact on SEO

In addition to influencing purchasing decisions, online reviews also play a key role in search engine optimization (SEO) . Review platforms generate fresh, relevant content that can improve a brand’s visibility in search results. The more reviews a business has and the more recent they are, the greater its credibility in the eyes of search engines, which can translate into increased web traffic.

Brand building through positive reviews

Reviews don't just impact a consumer's purchasing decision; they are also essential to building a strong brand. A company that actively manages online reviews can transform customer feedback into a powerful marketing tool.

Brand identity

Reviews help define a brand's identity . Customer feedback on product quality, customer service, and shopping experience contributes to consumers' overall perception of the brand. By receiving positive feedback, companies can reinforce their image as a market leader.

Handling negative reviews

On the other hand, negative reviews should not be ignored. Handling criticism appropriately can be an opportunity to demonstrate a company's ability to listen to its customers and improve. Responding to negative reviews with empathy and effective solutions can turn a negative experience into an opportunity for customer loyalty.

Strategies to boost the use of online reviews

To fully leverage the power of online reviews , businesses must implement effective strategies:

Encourage reviews – Encouraging customers to leave reviews after their purchase can increase the number of reviews available. This can be achieved through follow-up emails or even offering discounts on future purchases.
Active responses : Responding to reviews, both positive and negative, shows that the company values its customers' opinions and is willing to improve.
Using reviews in marketing : Integrating reviews into your marketing strategy, whether on social media, your website, or in advertising, can increase brand credibility and attract more customers.
Monitor and manage reviews : Using tools that facilitate monitoring reviews across different platforms will help brands proactively manage their online reputation.

Online reviews are a powerful tool in today’s e-commerce environment. Their influence on purchasing decisions and their role in brand building are undeniable. By managing and encouraging reviews effectively, businesses can not only improve their reputation, but also increase their sales and build stronger relationships with their customers. That’s why having a tool like DIP Insights allows you to obtain all the relevant information about reviews and the overall score of each product at a glance. In a world where trust is essential, reviews are the new gold for any business.

Marketplaces·11/10/2024

The Intechlligent eCommerce Summit & Trade Show revolutionizes the virtual events space

Intechlligent eCommerce Summit & Trade Show

Málaga, Spain — Data Seekers is pleased to announce the Intechlligent eCommerce Summit & Trade Show , an innovative virtual event taking place on October 30-31, 2024 . This highly anticipated gathering will bring together the entire e-Commerce ecosystem , from brands to the global marketplace. and manufacturers, to retailers, marketplaces, service providers and technology companies like ours.

The Intechlligent eCommerce Summit & Trade Show is designed to provide a comprehensive platform where industry professionals can connect, share knowledge and explore new business opportunities . We are supported by Marketing4Ecommerce and Ecommerce News , two leading media outlets in the industry, who will be our Media Partners . These media will offer essential support in terms of dissemination and visibility, as well as acting as moderators in the discussion panels.

Confirmed speakers from major global brands

Prominent representatives from companies such as Nestlé , Mattel , Laboratorios Phergal , Kimberly-Clark , Unicomer , Cerebr4l and Google Cloud have already confirmed their participation, making up a line-up of exceptional speakers that will soon be expanded with other renowned brands.

A unique virtual experience: content and networking

One of the most attractive features of this virtual event is its innovative format that combines a content block with a fair block . This will allow the different participants to create their personalized agenda and meet each other through one-to-one appointments , all without no cost.

Registration is now available through the event's official website: https://www.intechlligentsummit.com

Intechlligent·09/10/2024

How to optimize catalog and stock management to boost your online sales

Marketplaces·25/09/2024

Back to school in the e-commerce world: key strategies to pass this course

Marketplaces·04/09/2024

Master the Digital Shelf: key strategies for winning over an increasingly demanding consumer

It is not the first time that we have heard that consumers are increasingly demanding, regardless of whether they buy in online stores, physical stores or in a hybrid way - combining both channels. In online commerce, once the first obstacle has been overcome, the consumer experience becomes a crucial factor that will not only determine whether the customer completes the purchase, but also whether the total value of their order will increase.

However, despite all our efforts, there is a chance that the user will fill their shopping cart and end up leaving the store without confirming the purchase. To prevent this from happening, it is essential to follow certain guidelines. A common scenario, especially in retail stores, is the difficulty in finding the desired product. That is, the user accesses the e-commerce site and adds a series of keywords to the search engine. If the product they are looking for does not appear in the first results, they will tend to abandon the purchase process. This situation has generated significant losses for countless companies, estimated at up to 66 billion euros in Spain alone, according to a study by The Harris Poll.

Research reveals that 85% of Spanish consumers have not found the desired item in an online store. And what is worse, more than half of these frustrated buyers - 52% - have decided to abandon their shopping cart and search on another website.

Even though online shopping continues to grow, many consumers are frustrated when they fail to find the product they want on their first search. With expectations ever higher, users now expect search engines to understand what they are really interested in, deliver relevant results and show them personalized recommendations.

“For a brand, it’s not just important to be present, but to appear in the first results,” explains Ana Lara, Business Development Manager at Data Seekers. With this in mind, a tool like DIP Insights , our 360º digital intelligence platform, allows you to detect the position occupied by a particular product by collecting results based on the most frequent keywords: “Depending on the terms that customers use in a retailer’s internal search engine or in the different sections of a website, the brand will be able to make more informed decisions, based on the data, and act to meet the set objectives,” adds the specialist.

Optimize keywords in the search engine

With the right tools, sellers can calculate the share of each item and the keywords most used by customers to find a product. Information that can be used to analyze their items, identify the position of each one and take measures to improve their visibility, based on the most frequent or recurring searches.

Just like in physical stores, the window display is essential when selling online. This is where the Digital Shelf plays its most important role. A well-defined, organized and planned virtual window display will improve the customer experience, reinforce the image and perception of the brand and, ultimately, have a positive impact on sales.

User opinions matter

However, being the product of choice for consumers will not depend solely on the order in which the items appear. The opinion of other buyers also counts, and a lot. A study carried out by Skeepers, a company specializing in services that encourage the creation of user-generated content, indicates that 75% of consumers check online reviews of a product before making a purchase. The research, which covered more than 11,000 Spanish consumers, indicates that more than half of those surveyed read at least 6 reviews before deciding on an item.

Maximize the potential of every aspect of the Digital Shelf

Once a customer finds what they are looking for and accesses a product page, they face another challenge: is this product really what the customer wants?
To address this issue, DIP Insights Digital Shelf module ensures the best exposure, by brand, market, retailer, SKU:

Product name and descriptions

Number of images and videos

Rich content and stock available

Ratings and reviews

Once the main points to control in the virtual showcase have been identified, it is necessary to have an in-depth knowledge of the functionalities of each section to enhance the value of the Digital Shelf.

The growing demands of consumers and their high expectations of finding products quickly and efficiently forces retailers to optimize their digital presence. To do this, “having all the information on the same platform helps to be more agile and efficient, and to make better decisions based on data,” says Ana Lara.

Each point of sale is a showcase to be taken into account. Therefore, it is essential to optimize the display of your products in the e-commerce sites where you have a presence.

For this reason, having a tool like DIP Insights allows you to obtain all the information about your products at a glance, and ensure that each seller complies with the established requirements and respects the standards set by the company, thus guaranteeing the quality and consistency of your brand throughout the market.

DIP Insights·13/08/2024

The role of data in decision making for e-commerce

In an environment as vibrant as e-commerce, access to accurate data-driven decision-making can make the difference between success and failure. Today, data has become an essential resource for any online business, providing valuable insights that can guide business strategy, optimize operations, and improve customer experience. However, managing large volumes of data also presents numerous challenges.

The importance of data in decision-making

Accurate information for the development of competitive strategies
In the world of e-commerce, data enables decision-making based on facts rather than assumptions. By analyzing sales figures, customer behavior, market trends and competitor movements, companies can develop more accurate and effective strategies.

For example, analyzing pricing data helps identify opportunities to adjust prices to become more competitive, while analyzing purchasing patterns can guide product development and marketing campaigns.

- How DIP Insights can help you:
DIP Insights gives you the ability to monitor your prices and those of your competitors across all points of sale , whether in your direct channel, at retailers or those of marketplace sellers. From general data to the specific SKU, you will have everything under control.

With dashboards covering different use cases, you can ensure that your pricing policy is respected. Plus, it provides you with tools to set up pricing automation strategies according to your own business rules, helping you stay one step ahead.

Improving customer experience
To provide a positive customer shopping experience, it is crucial to check aspects such as product(s) stock, reviews and ratings, delivery times, etc. This not only improves customer satisfaction, but can also increase customer loyalty levels and your point of sale conversion rates.

Brands must ensure that their products are well positioned across different retailers and online platforms, where optimization is crucial to continue offering a coherent and unified image.

- How DIP Insights can help you:
Are you sure that all online retailers and platforms have the appropriate and up-to-date material for your products? Names and descriptions, images and videos, rich content, ratings and reviews...

The only way to know the real positioning of your product in the mind of the consumer and ensure that all your points of sale and vendors meet your quality standards is by monitoring and optimizing your digital shelf. DIP Insights provides you with different customized visualization modes to measure the KPIs of the product pages, breaking down by brand, market, retailer and SKU, ensuring that you have a clear and complete overview of your performance in the market.

Catalog and distribution optimization
Collecting and analyzing real-time data on inventory, sales, and demand helps optimize distribution. This allows companies to maintain adequate inventory levels, identify opportunities and weaknesses (their own and those of the competition), reduce operating costs, and avoid stock outs or excess stocks. It also helps you know who is selling your product. Catalog optimization is crucial to maintaining profitability and customer satisfaction in such a competitive environment.

- How DIP Insights can help you:
From a given list of SKUs, you can compare your assortment with that of your competitors, monitor new products for sale, study the trend in their prices, have visibility into the evolution of distributors or competitors stock, when they run out of stock or when a specific product is back on sale, etc.

Ultimately, it's about ensuring that your catalog is always up-to-date and one step ahead of your competitors, in line with demand and current trends.

Challenges in managing large volumes of data

Complexity and volume of data
One of the biggest challenges facing companies is managing the huge amount of data generated daily. This data comes from multiple sources, and both its integration and analysis can lead to complex tasks that require advanced analytical tools and capabilities.

- How DIP Insights can help you:
Our flexible and customizable 360º digital intelligence platform is capable of analyzing the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, with management optimization and the achievement of results as its main objectives. With no limit on sites, markets, users, etc., and focusing only on the data that is relevant to your interests.

Data quality and reliability
Data quality is another critical challenge. Incomplete, duplicate or inaccurate data can lead to poor decisions. It is essential to implement data cleansing and validation processes to ensure that the information used is accurate and reliable. In addition, constantly updating data is crucial to maintaining its relevance.

- How DIP Insights can help you:
We strive to provide you with highly reliable data, ensuring that our clients can make informed decisions and improve their sales strategies. In addition, we are constantly developing to continue raising our standards of quality and accuracy.

Implementation of digital intelligence tools

Using advanced digital intelligence tools, such as DIP Insights, helps both brands and retailers manage and analyze large volumes of data more efficiently, providing real-time insights on pricing, catalog and digital shelf, allowing for fast, reliable and accurate decisions. The ability to continuously monitor and analyze data helps companies stay agile and quickly adapt to changing market dynamics.

Furthermore, in a world where consumers interact with brands across multiple channels, crafting and optimizing an omnichannel experience is essential. Data helps understand customer purchasing trends, allowing brands to deliver a consistent and seamless experience across all channels. This includes integrating online and in-store experiences, ensuring that customers receive high-quality service regardless of the interaction channel.

In the age of e-commerce, data is an invaluable asset. By adopting digital intelligence tools and developing data-driven strategies, businesses can not only survive, but thrive in a highly competitive and ever-evolving environment.

DIP Insights is presented as a comprehensive solution, designed to adapt to the specific needs of your business. With its ability to monitor prices, analyze customer behavior and optimize the shopping experience, our digital intelligence tool will help you make better decisions.

We invite you to discover how DIP Insights can transform your approach to e-commerce and take your business to the next level.

DIP Insights·09/08/2024

How to take advantage of the Olympic Games to boost your brand

Only 24 hours until the Paris 2024 Olympic Games start, which will be held from July 26 to August 11 (and the Paralympic Games will be held, in turn, from August 28 to September 8), promising to be an event historic, as they will mark the centenary of the last Games held in the French capital in 1924. This special event will attract thousands of athletes and millions of spectators from all countries, presenting, in this edition, significant innovations, including competitions in emblematic locations such as the Eiffel Tower, the Palace of Versailles and the Seine River.

We already know that being the city chosen for the Olympic Games provides value and innovation, as happened in Barcelona, in the 1992 Olympic Games, becoming a model of urban revitalization and integration of the Olympic infrastructure into the fabric of the city. This legacy has inspired subsequent host cities to focus not only on the sporting aspect, but also on sustainable development and leaving a lasting impact.

In addition to being, therefore, the ideal framework for companies that will promote their brands worldwide during these dates, promoting global recognition and fostering a lasting emotional connection with the public.

Olympic sponsorship: a high-impact strategy

Companies see the Olympic Games as a unique opportunity to connect with a diverse and passionate global audience, offering massive exposure that, when used well, can translate into a significant increase in sales and greater customer loyalty. Sponsoring the Olympic Games is a common strategy among large companies. This type of partnership not only provides them with complete visibility, but also allows them to associate their values and products with the principles of excellence and sportsmanship that the Games represent.

Recognized brands such as Coca-Cola, Samsung and Visa, in addition to sports brands, have been traditional sponsors, taking advantage of the visibility of the event to reinforce their presence in the market and generate an emotional impact among consumers.

Inspiring advertising campaigns

Many companies develop specific and very special advertising campaigns for the Olympic Games that are often exciting and emotional in order to capture the spirit of the event and connect deeply with the public.

Stories of effort, improvement and success resonate with Olympic values and help brands build a powerful narrative that can result in greater customer loyalty and increased sales. The ability to tell impactful and authentic stories allows brands to establish an emotional connection with consumers, which can translate into long-term benefits.

The power of social networks

Digital platforms play a crucial role in marketing strategies during the Olympic Games. With the rise of social media and digital marketing, companies can reach millions of people around the world quickly and efficiently, creating engaging and relevant content related to the Olympic Games allows brands to maintain a constant presence and significant in the minds of consumers.

Creativity will reign here to achieve the greatest possible visibility during these dates. Raffles, contests, exclusive discounts on social networks, live videos... endless strategies to be more present than ever.

E-commerce: a golden opportunity

E-commerce also experiences a significant boost during the Olympic Games and stores, which operate online, can take advantage of the increase in traffic and attention generated by the event to increase their sales. Offering products related to the Games, such as official merchandise, and creating special promotions can attract consumers and convert interest into effective purchases.

Although, a crucial aspect to consider when promoting your business during the Olympic Games is intellectual property protection. The Olympic and Paralympic symbols, such as the five rings and the three "Agitos" signs, are the intellectual property of the International Olympic Committee (IOC), so using them in advertising materials requires the express consent of this organization, also covering words and phrases like "Paris 2024" or "Olympic Games". Any unauthorized use for commercial purposes is prohibited and may result in penalties.

This is a key period for the world of e-commerce, where stores operating online, in particular, can benefit greatly through exclusive promotions, discounts and themed products that capture the interest of sports fans.

Real-time engagement and the ability to measure the impact of digital campaigns gives brands a significant advantage to adjust and optimize their strategies on the fly. During these dates it is time to keep a more exhaustive monitoring of prices, shipping costs, delivery times, stock... In addition to not losing sight of the market overview, such as who gets the famous Amazon Buy Box in this special sales period ? Or, if the number of sellers increases in the marketplaces?

Furthermore, by analyzing the various data, and thanks to the integration of technologies such as affiliate marketing and retargeting, campaigns can be further optimized and profits maximized. In fact, the use of data extraction and analysis tools such as DIP Insights will simplify your work, as it offers complete data analysis and control, helping brands and retailers to be prepared and be more agile in making decisions, improving customer experience and increasing sales.

In short, the Olympic Games represent a golden opportunity for companies seeking to expand their reach, consolidate their position in the market and boost their sales through sponsorships, inspiring advertising campaigns, digital and sales strategies. With proper planning and strategic execution, the Paris Olympic Games are emerging as an ideal setting for growth and commercial success, thus “ Ouvrons grand les Jeux ” (Paris 2024 Olympics slogan: 'Let's open the Games in style').

Marketplaces·25/07/2024

The most relevant e-commerce event in Latin America

Brazil E-commerce Forum gives its name to one of the most important and relevant events in electronic commerce worldwide. An event, which like every year, takes place in São Paulo and this time during July 30 and 31 and August 1 . The event, which brings together the most influential figures and the most recognized experts in the sector, has established itself as an unavoidable meeting point for those seeking to be at the forefront of trends and developments in electronic commerce.

A meeting point for industry leaders

The event offers more than 350 hours of conference condensed into three days, with more than 270 exhibitors and in which around 25,000 congress attendees are expected . From technology giants and online sales platforms, to small and medium-sized companies looking to expand their horizons. Under one roof, CEOs, marketing directors, data analysts, and specialized consultants, which guarantees an ideal environment for networking and the exchange of innovative ideas.

Conferences and round tables

The event stands out for its extensive program of conferences and round tables in which crucial topics for the development of electronic commerce will be addressed. Attendees will have the opportunity to listen to internationally renowned speakers who will share their knowledge and experiences on digital marketing strategies, data management, artificial intelligence applied to e-commerce, and the latest trends in consumer behavior.

In addition, it will function as a showcase for the latest technological innovations that are transforming the e-commerce sector. Technology companies will present their cutting-edge solutions, from automation tools and user experience personalization to advanced logistics and online payment systems. Attendees will have the opportunity to learn first-hand about these innovations, allowing them to evaluate and adopt technologies that can optimize their operations and improve customer satisfaction, providing the perfect opportunity to establish strategic connections.

Main interventions by leaders of the e-commerce sector

Among the main participations, round tables such as "Chat Commerce: effects of the integration between CRM and WhatsApp when uniting the physical store staff with the digital one" stand out, in which Yuri Servulo, Performance Marketing Manager at Cia Hering (one of the largest textile companies in Latin America), Flavia Borghi, Head of Marketing at Swarovski for Brazil, Chile and Argentina, and Thaís Montalvão , Social Commerce Manager for L'Oréal, will share the keys to their success in e-commerce.

Januária Silveira, Senior Director of LATAM Business Development at The Coca-Cola Company , will also participate with a presentation on “Tropicalizing international brands in other markets (China, India, Singapore, United Arab Emirates)”.

Following the same line, Arturo Silveira, Data Director of Carrefour , will present "Master the change: Maximize your online strategy with data." Even personalities such as Héctor Bilodré, Director of Customer Service at DHL Express Brazil , with content on “E-commerce, cross-border and reverse logistics: challenges and opportunities”.

All of this is just the beginning of a complete scenario enriched by the extensive experience of the numerous speakers, who will provide a deep and practical vision on how to adapt and improve business strategies in a constantly evolving digital environment.

DIP Insights·16/07/2024

The rise of online sales in the pet sector in Spain

Marketplaces·10/07/2024

Artificial Intelligence applied to business intelligence: utilities and benefits

Artificial Intelligence (AI) is here to stay. This is undoubtedly. However, companies from all sectors and markets are now competing in a tight race to be the first to find applications that truly add value and are useful to their customers.

Professionals from the heterogeneous world of e-commerce, who fight their battle almost exclusively in the digital field, are probably among the most in need in this sense, and those who most hope to find in this new technology an important ally that will allow them to differentiate themselves from their peers. competitors. We are talking about brands, manufacturers, retailers, and/or marketplaces, among others, accustomed to interacting and working with tools that process enormous amounts of data. Business intelligence, immersed in a constant search for formulas with which to optimize processes and maintain a permanent competitive advantage, has not stopped reinventing itself over recent years. Now, with the help of AI, everything seems to indicate that it is destined to experience a new and great revolution.

And, in such a dynamic and changing environment, the ability to make informed decisions is a priority objective for any current company. A board in which AI has already come into play and is moving at a dizzying pace, radically transforming the way we interact with data to extract only the most relevant and significant information from it.

DIP Insights becomes stronger and friendlier thanks to Artificial Intelligence

Our DIP Insights tool, Data Seekers ' 360º digital intelligence platform, designed to offer a complete overview of the market thanks to the extraction, monitoring and organization of data in real time, has evolved significantly with the implementation of new AI functionalities.

The use of AI gives its users greater freedom and autonomy, reducing dependence on developers as much as possible, while offering viewing options that are even more tailored to their interests and preferences. In short, it is a new way of relating to data, through which the interpretation of information becomes increasingly simpler, intuitive, efficient and agile, and in which the precision of the results obtained is not subject to technical knowledge.

The key is to have been able to ensure that the users of our platform, to which we have previously trained and given context, can use natural language to obtain different indicators, generate new graphs and tables and/or build custom dashboards. A system that also learns from the feedback it receives from the users themselves, with the aim of gradually offering a hyper-personalized experience.

Main applications of AI in DIP Insights

Queries in natural language: Users can launch requests in natural language, which are subsequently processed by the AI that translates them into queries in the database.

Adaptation of the results to the type of data: The results of the queries are processed by the AI and displayed to the user in the format that best fits the type of data (if the data best fits a line graph, it will display it as line graph, doing the same for bars, foot, table, etc.)

Learning based on feedback: Your ability to adapt and learn is what really makes the difference. For example, the graph generator has a feedback system for the user to submit their feedback. Based on the positive or negative ratings it obtains, the AI can decide to adjust the graphs, improving in terms of accuracy and relevance, and learning, along the way, to better process and interpret the natural language used by our clients.

Custom Dashboard: It is possible to create a customizable dashboard in which users can put the graphs and indicators they want and give them size and shape, all with natural language.

Main advantages associated with AI in DIP Insights

Autonomy and independence: Users do not depend so much on technicians to add new display formats to their dashboards, they simply ask the AI for the desired indicator and it adds it.

Lack of technical knowledge: Users do not have to have technical knowledge about how to launch queries in databases, or their current schema.

Hyper-personalization: Users decide what new indicators they need, what they should look like, where to place them, etc., thus building an interface tailored to their interests and needs.

Machine learning: Users will train the AI with their queries and it will progressively learn to better understand the requests and respond to them with greater precision.

Improve the performance and productivity of your e-commerce by relying on DIP Insights and AI

Artificial Intelligence joins DIP Insights to enhance many of the benefits that it had already been offering to its users to boost efficiency and competitiveness within the digital market. We remind you that DIP Insights can help you identify business opportunities and correct weaknesses:

Control of stock and demand to avoid product shortages.

Improvement of inventory and catalog management.

Identification of sales opportunities and analysis of products available from other sellers, to improve your competitiveness.

Control of all authorized sellers and identification of unauthorized sellers and counterfeit products on the different online sales platforms.

AI·09/07/2024

Omnichannel: the influence of the sales channel mix on pricing strategy

Marketplaces·16/06/2024

Amazon Prime Day 2024: everything you need to know as a seller

Amazon Prime Day has become a highly relevant event in the e-commerce calendar. Every summer, Amazon holds a day of special offers for subscribers to its Prime service, where millions of consumers look for exclusive offers and discounts, representing a unique opportunity for retailers and brands.

However, to maximize the opportunities of this date, it is essential to be well-prepared for next July 16. Below, we offer some key tips for retailers and brands to optimize their participation in Amazon Prime Day, in addition to reminding you that DIP Insights, our digital intelligence platform, helps you achieve your sales goals.

Tips to prepare for Prime Day

Although it is an exclusive event for Prime subscribers, it is not ruled out that there will be specific offers for the entire marketplace audience. In addition, many will take advantage of the free month of Prime to benefit from these discounts.

Therefore, it is important that sellers are well-prepared to give the starting signal and reach the goal as a winner. Let's go there!

1. Advance planning

Preparation for Prime Day is essential to obtain the best sales results:

Inventory review: Make sure you have enough stock to meet expected demand. Amazon may penalize sellers who do not fulfill orders on time.
Data analysis: Review sales from previous years to identify trends and popular products during that date. Use this data to plan your promotions and offers.

2. Pricing strategy on point

Price is one of the most important factors during Prime Day. Consider the following strategies:

Attractive discounts: Offer significant discounts that can attract buyers, but make sure they are sustainable for your profit margin.
Monitoring your competition: keep an eye on the price changes of your competition's similar products and adjust yours to be the best option for the buyer and get the much desired Buy Box, which is a plus for the seller, since it speeds up the acquisition process thanks to the “Add to cart” and “Buy now” buttons.

3. Marketing campaigns

To stand out from the crowd, it is essential to invest in marketing and advertising campaigns:

Amazon Advertising (PPC): Use Amazon Ads to promote your products. Don't forget to segment your ads so that they reach the target audience.
Campaigns on social networks: it is essential to be present on the social networks that your buyer persona uses, so announce your Prime Day offers to attract more customers.
Email marketing: Send email campaigns to your subscribers to inform them about your special offers and exclusive discounts.

4. Customer experience

A great customer experience can translate into higher sales and repeat customers:

Fast delivery time: Nowadays, users want everything, and they want it now, that way you make sure your products are shipped quickly. Consider using the "Fulfilled by Amazon (FBA) service to improve delivery times.
Customer Service: Prepare your customer service team to handle a potential increase in inquiries and orders during Prime Day.

5. Monitoring and adaptation in real time

During Prime Day, it is essential to keep an eye on trends and adapt quickly:

Sales Monitoring: Use analytical tools to monitor your sales performance in real time.
Dynamic pricing: If you notice that certain strategies aren't working, don't hesitate to make quick adjustments with pricing automation based on your business rules and competitor pricing .

6. Post-event evaluation

After Prime Day, it is important to evaluate performance and learn for future events:

Results analysis: Review key metrics like sales, traffic, and conversion to understand what worked and what didn't.
Customer Feedback: Collect and analyze customer feedback to improve your products and services. Reviews are essential here.

Everything ready to achieve your sales objectives

Participating in Amazon Prime Day can be very beneficial for retailers and brands as long as it is planned and executed properly. In fact, to simplify your work, our 360º digital intelligence tool, DIP Insights, can be of great help. With features such as automatic repricing, Digital Shelf optimization, automated alerts, review ratings and much more, DIP Insights is designed to maximize your success during this important date in the world of e-commerce.

Good luck on your Prime Day !

Amazon·07/06/2024

Factors behind the explosive growth of marketplace sales

Online sales through marketplaces have multiplied exponentially over the past year, with some seeing growth of up to 26%. We analyze the factors behind this trend and its potential impact on the strategies of the various players in the e-commerce world.

Fully immersed in the so-called digital age, also known as the information age, which originated around the middle of the 20th century, e-commerce has been experiencing unprecedented growth for decades, redefining the way in which people buy and sell products all over the world. In this context, marketplaces have proliferated massively, emerging to become the undisputed protagonists over the last few years, registering a constant growth that has revolutionized the world of e-commerce.

Thanks to their ability to offer a wide range of products in a single virtual space, marketplaces have democratized access to e-commerce, currently led by giants such as Amazon, eBay, Temu or AliExpress, and complemented by a host of more specialized platforms. Marketplaces have also changed the habits of consumers, who seem to feel very comfortable in a space where they can find and access an infinite number of products, compare their features and prices without limitations, and purchase them with the click of a button.

In addition, marketplaces have opened their doors to sellers of all sizes and segments, who can now reach and impact a global audience, without the need for costly infrastructure, worrying about logistics or investing in the creation of their own platform.

A clear example of this consolidation of the online market can be found in cases such as Decathlon. This French group, which specializes in sports equipment, closed its 2023 fiscal year with more than 900 million euros in revenue, from the sale of a total of 1.19 billion items worldwide. Online sales accounted for 17.4% of the group's total turnover, up 0.7% on the previous year.

For its part, the Carrefour supermarket network, which also has its own online marketplace, ratified this upward trend, posting a net profit of 1,659 million euros last year, up 23.1% on the previous year. In addition, thanks to the implementation of digital strategies, online sales grew by 26% compared to 2022.

Something similar happened in the United States with Walmart, the supermarket and warehouse chain known for its popular discounts. In 2023, this North American department store marked a historic milestone with record sales that reached 600 billion dollars, representing a 6% growth during the fiscal year. Much of this sales success can be attributed to the online channel, where the brand surpassed $100 billion in sales.

Another important example is the Douglas marketplace, which has also jumped on the bandwagon of the success of the online sales channel. In the fourth quarter of 2008, the perfumery chain generated sales of 1.5 million euros, 33% of which came from online sales.

Changing the landscape of buying trends

The world of e-commerce is here to stay, and the new work and social structures favor its consolidation. Telecommuting has been identified as one of the main factors that have boosted online shopping, as consumers can spend more time researching on the Web before paying. In fact, experts point to a 65% increase in online consumption, a figure they link directly to the growth of remote workers.

This situation has led to a surge in e-commerce, which now represents 58% of total consumer spending. A figure that, according to the forecasts of the VLM Future Shopper Report, will not remain so for long. The report's authors predict that this figure will rise to 64% over the next decade.

The growth of social commerce

The consolidation of social networks and platforms such as Instagram and TikTok have perfected the art of creating demand by exposing customers to products they didn't even know existed, but which they suddenly crave.

The growth of social commerce has had a profound impact on traditional marketplace dynamics, challenging established metrics and reshaping consumer behavior. For businesses, this form of e-commerce, with its vast user base and high segmentation capacity, represents a great opportunity to engage customers in innovative ways. With Generation Z as the main target, social commerce is a new approach to the buying process that fits their consumer habits and digital preferences like a glove.

Such is the success of social networks that even marketplaces want a piece of the action. For example, Meta has partnered with Amazon to integrate shopping capabilities into its various platforms. As a result of this agreement, users will now be able to shop on Amazon through Instagram and Facebook without interrupting their social media experience.

The future of shopping is characterized by seamless integration across channels, the growing importance of social commerce, and an evolving consumer mindset driven by telecommuting, sustainability, and digital innovation.

The future of marketplaces

As e-commerce continues to evolve, marketplaces will continue to play a key role. Thanks to the increasing integration of technologies, platforms are in a constant process of improvement, with the goal of providing users with an increasingly personalized shopping experience.

Expansion into new markets and diversification of offerings will continue to be strategic keys to the rise of online sales. The versatility of these platforms and their use of specialized tools will allow them to adapt to changing consumer demand and market trends, using data from both users and sellers. Knowing the number of visits to a product, the browsing habits of potential customers, or what competitors are offering, among many other indicators, will help marketplaces continue to differentiate themselves and shape consumption patterns.

In this complex context, we need to be aware of the incalculable value of data. That is why DIP Insights, our 360º digital intelligence platform, has become the ultimate ally for every player in the world of e-commerce. From retailers to manufacturers, from wholesalers to marketplaces. It allows you to build a solid pricing strategy, position yourself ahead of your competitors, create personalised offers, control stock and identify unauthorised sellers or counterfeit products, as well as analyse your visibility and online reputation by studying ratings and reviews. All with a view to making better decisions and improving your bottom line.

Marketplaces·21/05/2024

How to protect your brand in eCommerce: key strategies and performance optimization

Marketplaces·09/04/2024

Valentine's Day campaign: key products and pricing strategies

Marketplaces·12/02/2024

Your prices under control automatically

In a market as changing as e-commerce, where competition is unstoppable and consumers are increasingly aware and sensitive to prices, being able to react quickly and configure your new price automatically according to your business rules and Your competition is essential to stand out.

Manual pricing becomes obsolete, and it becomes a complicated task to check each item when your catalog is very dense. In this way, our technology gives way to repricing to adapt to market fluctuations in real time, optimize income and guarantee that products are sold at competitive prices, while you can focus on defining your strategy and measuring results.

Be more competitive and increase your sales

Thanks to our 360º digital intelligence platform , you will be able to not only analyze prices; We also offer a deeper and more complete view of the market with our real-time data and advanced algorithms. By integrating the automatic repricing function, DIP Insights takes your pricing strategy to the next level, since you can monitor your prices and those of your competition in all points of sale of your distribution, including the direct channel, retailer and sellers of the marketplaces. We take you from the general information to the particular SKU.

Through dashboards that cover different use cases, we help you ensure that your pricing policy is respected and we provide you with tools so that you can establish pricing automation strategies according to your own business rules and objectives. , applying our systems the new price automatically for:

Notify changes in the market that are relevant to your interests
Apply the new price based on your rules and the results of your competition
Determine how frequently you want to perform the relevant checks
Modify your business rules whenever you want easily and quickly
Include and exclude products, brands, categories according to your needs
Set limits that respect your profit margin

Discover how our platform created and optimized in-house, DIP Insights , can help you analyze prices, catalog and content . Price intelligence , together with catalog intelligence and the optimization of your digital shelf , will lead you to identify opportunities and correct weaknesses, enhancing your competitiveness.

DIP Insights·25/01/2024

How to be more competitive in a marketplace through data

As we tried to explain in this article, being in a marketplace means being part of a digital platform that acts as an intermediary between a group of sellers offering products from the most diverse sectors and the end consumer. It is, therefore, a highly competitive environment in which standing out from the rest can be a difficult task.

Marketplaces, a great source of real time data

Today, their popularity and relevance is such that it is estimated that more than 50% of purchases are made through a marketplace. Visits, searches, queries, browsing habits and transactions result in a high volume of data that, with the help of the relevant analytical tools, can be very useful to identify buying patterns, consumption trends, consumer preferences, etc. that favor the right decision making.

By extracting, ordering and monitoring the evolution of this data over time, these digital business intelligence platforms are crucial to create and offer a hyper-personalized shopping experience to consumers, recommending relevant products, tailored offers and messages suited to their interests and needs, improving their perception of the service and increasing conversion rates.

No data, no business

It is our motto, yes, but also a categorical truth. Data is the gold of the digital era. And while the marketplaces themselves manage them in their own interests, their customers, who are not the end consumers but the sellers who bring them commissions with each sale, must make their own particular use of them to impose themselves on the rest, increase their competitiveness indexes and increase their conversions.

In this sense, every retailer or manufacturer that distributes its products through one or more marketplaces should, at least, be able to:

From the list of their competitors, identify who won the famous Buy Box (Amazon) or its equivalent in any other marketplace, which facilitates the purchasing process for buyers.

Having this data under control, the seller and/or the brand will be able to optimize every part of its sales strategy, gaining in agility and efficiency.

There are many solutions on the market that can be of help to undertake all these actions. Choosing one or the other will depend on factors such as simplicity of use, specificity, agility of extraction, etc. At Data Seekers we prioritize, above any other quality, the robustness and reliability of the data.

DIP Insights, our 360º digital intelligence platform, is the definitive ally for players in the e-commerce world. From retailers to manufacturers, wholesalers to marketplaces. Its wide range of functionalities will allow them to have everything under control:

Pricing intelligence
Automated alerts
Catalog and distribution
Marketplace analyzer
Product search analyzer
Product Page Optimization
Competitor monitoring
Visibility Analyzer
Key Player Analyzer
Ratings and Reviews

Marketplaces·11/08/2023

Digital Shelf: essential if you sell online

Everything you need to know about the Digital Shelf

You can have the best products, the easiest online checkout, the most effective Facebook Ads, and more traffic than any of your competitors, but if you don’t optimize your product pages to influence and drive conversions, users’ shopping carts will remain empty.

When selling online, it is important to have a well-defined, organized and planned “Digital Shelf” to attract the maximum number of potential buyers. Thus, the way in which items are presented can affect the customer experience, the perception of your brand and, ultimately, sales.

In this way, Digital Shelf is nothing more or less than the presentation of products online on a platform, in a similar way to how they would be presented on a physical shelf in a store. It is a page where the articles of a brand or company are displayed, with all the detailed data of the same: product images, descriptions, characteristics, prices. In addition, the user has the possibility of filtering by categories or specific characteristics, seeing reviews and ratings of the products... all with the aim of completing the online sale.

Why is Digital Shelf important for online sales?

Anyone who buys online knows the importance of visiting well-maintained websites, with minimalist designs that are easy to navigate, finding the desired information at a glance. In this way, the seller must take care of every little detail, displaying the items in the best possible way and for this, the Digital Shelf will be essential.

Some advantages of using it:

Better user experience: By presenting products in a clear and organized manner on the Digital Shelf, you create a pleasant and easy shopping experience for the customer, potentially increasing the chances of customers being attracted to the products and making a purchase.
Easy product comparison: Thanks to the Digital Shelf, users can easily compare different products, allowing them to make an informed decision about which products are right for them.
Greater customization: With the help of filters and product features, the buyer can find the product they most desire and want to purchase.

In turn, it is important to master certain factors to be the consumer's number 1 choice:

Availability: If the product is not available, it will be difficult to purchase it, and what is worse, the user may be encouraged to buy their second option, thus losing a potential loyal customer.
Price: In the world of e-commerce we already know that competition is fierce, so it will be essential to always have the best price compared to the competition.
Content: This product showcase is all the information that the customer will have to convince them to buy, so the title, description, images and videos must be up-to-date. If we also have a reviews section, we add a plus to encourage sales.

But how do you control each Digital Shelf at the different points of sale for your products?

Remember that each point of sale is your best showcase, so you should take care of it as if it were your own. Ensure the best exposure of your products or your brand in the e-commerce sites where you have a presence through the optimization of the Digital Shelf.

Are you sure that all your product distributors and online platforms have appropriate and up-to-date material? Product names and descriptions, images and videos, rich content, ratings and reviews... The only way to know the real positioning of your product in the mind of the consumer and to ensure that all your points of sale and sellers meet your quality standards is by monitoring and optimizing your Digital Shelf.

Thanks to our 100% in-house created and optimized tool, DIP Insights, we can obtain endless details about how the different Digital Shelves of your products sales points are doing. Let's take a closer look at everything our digital platform offers you.

Product Page Analysis

Our Digital Shelf module within the tool will ensure you the best exposure, breaking down by brand, market, retailers, SKU:

Product name and descriptions
Number of images and videos
Rich content and stock available
Ratings and reviews

What is the competition doing on these same metrics?
Having a repository for storing image galleries associated with each brand and/or product will help you with subsequent quality validation.

Results by keywords

Calculate the Share of each brand in the Top results by collecting results based on the customer's keywords (identifying the brand or not) when using a retailer's internal search engine. This will allow you to detect your position and act to improve it according to your objectives.

Results by section navigation

Compilation and monitoring of navigation results based on the display of products in the different sections of a site when browsing by category, according to the structure of each site.

Banner positioning results

Control the visibility of banners or any other promotional element by market, sector, category, line, etc. We use Google Cloud Vision technology (OCR, optical character recognition) to convert advertising banners into easy-to-analyze text.

In this way, our tool becomes indispensable for your business, to control any aspect of your products and to continue fulfilling your strategy, your objectives and your results. Regardless of the sector or industry you belong to, whether you are a brand, a retailer or a marketplace, DIP Insights is the ultimate digital intelligence platform for those who move in the world of e-commerce. It is characterized by its agility and adaptability, and its ability to extract even information that is not visible to the naked eye. Improve the quality of your product pages: number of images, product description, price, availability, ratings and reviews, etc. Ensure the best visibility through the analysis of brand advertising and product search results.

In a world as competitive as e-commerce, don't leave anything unchecked and have your different points of sale ready to ensure that your product is offered as it should be on the different Digital Shelves. To do this, DIP Insights, our 360º digital intelligence platform, will help you analyze the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, with management optimization and the achievement of results as the main objectives. Without limits on sites, markets, users, etc.

DIP Insights·26/06/2023

Google Shopping: Google's marketplace

The tech giant's marketplace

If you sell online, you already know the importance of being present on certain platforms to achieve the greatest possible visibility and, in this way, increase your direct sales.

Google, the famous Internet search engine, offers a free tool to show your products to potential customers.

We are used to using the GPS in our cars thanks to Google Maps, saving our files in Google Drive, organizing our appointments in Google Calendar… well, now we can also search and buy items in Google Shopping. Welcome to the Google marketplace.

What is Google Shopping?

Google Shopping is a service from Google that allows users to search and compare products online. It is an online shopping platform that functions as a product search engine, allowing users to search for products and compare prices and features from different stores.

Much more than just a marketplace, Google Shopping lets you explore products that advertisers and sellers have chosen to display on the tech giant's service.

Search results on Google Shopping include product images, descriptions, prices, and the online store that sells the products. Additionally, to make finding items easier, users can filter results by category, price, brand, store, and other options.

We could say that Google Shopping is Amazon's cousin, but the former actually focuses on price comparison, focusing on the most competitive products.

Advantages of being in this marketplace

Greater visibility: When searching for an item, the Google Shopping section always appears, so if you are present in it, your item will gain visibility when it is searched.
Impulse purchases: Often, the buyer is looking for a specific item and may be more inclined to make impulse purchases. A plus for increasing sales.
Free global showcase: this is an incredible price comparison tool for customers looking to purchase a product at the best price.
Analytics Data: The tool provides data and reports to optimize your presence in relevant searches.

Promoting products: campaigns

It all starts with the product listing on Google Shopping. Taking care of it and designing it efficiently will ensure that the product in question is displayed to users interested in it.

Competition is fierce and being better positioned will be essential to increase sales. Therefore, it is essential to promote products and increase reach. To do this, the advertiser must create a campaign, create a product feed, configure them, create ads (including product images, prices, titles and possible offers and/or promotions) bidding on relevant keywords and segmenting their target audience, and finally, publish the ads so that they appear in Google search results.

By doing the latter efficiently, we will make sure that the products are displayed to exactly who wants them the most.

Make sure you are the most competitive on Google Shopping

Once again, having a tool like DIP Insights, a 360º digital intelligence platform with which you can analyze the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, will be essential to position yourself as the buyer's number 1 option.

Our digital platform helps you:

Monitor all sellers on Google Shopping in order to detect key players
Control all the information of any seller : evolution of the number of products over time, shipping conditions, etc.
Understand market pricing dynamics, such as knowing the average market price on Google Shopping, the lowest price and who offers it, what the price difference is with respect to yours, how many competitors there are and, above all, how many are below your price.

In this way, with DIP Insights, you streamline any management or change to be more competitive, optimizing your margins and making decisions on market trends so that your sales strategy on Google Shopping is the most efficient to achieve the expected results.

Marketplaces·05/06/2023

Introduction to the world of marketplaces

Discover the basics of a marketplace

Being part of a marketplace means being on a digital platform where different sellers offering products from different sectors are grouped together. Marketplaces act as intermediaries between a buyer and a digital seller, so sellers offer their products on a centralized platform, while buyers can compare different options and make purchases in one place.

In a marketplace, sellers can create their own online stores within the platform and list their products, while buyers can search and compare different product options, read comments and reviews from other buyers, and make purchase transactions directly on the platform.

They have become popular in recent years due to their convenience, wide selection of products, and the ability to compare prices and read reviews from other buyers before making a purchase.

Amazon, No. 1

Nowadays, there are several marketplaces, but Amazon is undoubtedly the giant of them all. In fact, the platform has 5.69 billion visits per month (source: webretailer), making it the most visited marketplace in the world. Being present on it is essential for the world of e-commerce. Not in vain, Amazon already acts like Google when it comes to searches. Thus, users search directly on the platform itself as if they were doing it on the internet search engine. It is already evident that Amazon is the reference marketplace in the world of e-commerce.

It has reached the top, fulfilling 3 well-defined pillars:

Assortment of products
Competitive price
Consumer Experience

1. Product assortment

Amazon wants to have as many products as possible from all categories, in this way, it will always satisfy the user's needs. It manages to have as many items as possible and, above all, from all sectors, making it essential when searching for or buying any product.

2. Competitive price

On the other hand, Amazon sellers compete for the much-desired attention of buyers and price is a decisive factor in the purchase decision. For this reason, competition on the platform is fierce.

Amazon rewards the most competitive of a group of sellers of the same product, giving them the option of appearing in the famous Buy Box, which is a plus for the seller, since it will be visible on the product page and makes the entire process of acquiring the product easier for buyers thanks to the “Add to cart” and “Buy now” buttons. The customer will acquire the product in the blink of an eye!

We must take into account that around 82% of sales generated on Amazon occur within the Buy Box. A number that increases even more on mobile devices, since the button is located just below the photo (according to data from Statista ). It is not surprising, therefore, that it is so in demand.

3. Consumer experience

Customer experience is fundamental for Amazon: delivery times, customer satisfaction, the exclusive Prime service… Everything is focused on customer satisfaction and subsequent loyalty. One of the key points of its great success, along with perseverance in innovation and operational efficiency.

How to understand the dynamics of Amazon

Due to all this, it is important as a company to monitor prices, stock and promotions that your different distributors may apply. In addition to controlling those sellers of unauthorized products on the platform.

Price intelligence is all about this and much more, very beneficial when you have numerous products and/or sell on several platforms, automating the price adjustment process, saving you time and effort.

Doing it easily, quickly and efficiently is possible thanks to tools like DIP Insights. No matter what sector or industry you belong to, DIP Insights is the ultimate 360º digital intelligence platform for those who operate in the world of e-commerce.

With it, you can build a solid pricing strategy , always position yourself ahead of your competitors, create personalized offers, control your stock and identify unauthorized sellers. All with a view to maximizing your profits and with just one click.

With competition levels constantly increasing on Amazon, the end consumer's number 1 choice, DIP Insights can make a huge difference for sellers and manufacturers, whether or not they sell directly through this marketplace. The former, taking advantage of the importance and cachet that the mere fact of selling through Amazon gives them. The latter, benefiting from the visibility that resellers give to their products, identifying counterfeit products or unauthorized sellers along the way.

DIP Insights offers full control over your products, leaving nothing to chance.

Marketplaces·06/04/2023

Data Seekers returns as an exhibitor to E-SHOW Barcelona

Less than a week away from the celebration of E-SHOW Barcelona, the largest event in Europe for eCommerce, Digital Marketing, Martech, Big Data and AI, Data Seekers prepares a new appearance as an exhibitor at the fair, which will take place the next March 7 and 8, 2023, in Hall 1 of Fira Barcelona.

After the good results obtained in previous editions, Data Seekers, specialized in the development of technological business intelligence solutions, based on the extraction, monitoring and organization of data, with the aim of offering insights with which to favor the success in making of strategic decisions, will return to Barcelona next week as an exhibiting company for E-SHOW Barcelona.

A must event for eCommerce professionals, to which the Data Seekers team returns with the intention of presenting the latest news and released features from DIP Insights, its 360º digital intelligence platform, from which brands such as Puig, Brita, Lego, El Corte Inglés, Goldcar and Unicomer already benefit.

Aimed at manufacturers, retailers or marketplaces, regardless of the industry in which they operate and with no limit to sites, markets or users, the different DIP Insights modules are intended to guarantee the maximum degree of control in terms of prices, distribution and catalog, stock, assortment, product pages and search results (theirs and those of their competitors), through comparative analysis based on a detailed filter mechanism, the generation of parity reports and an advanced automated alert system.

Agile, adaptable, scalable and 100% in-house technology, with which to obtain a complete overview of the market in terms of pricing intelligence , catalog intelligence and digital shelf optimization, capable of reaching even information that is not accessible to the naked eye, and organized in customized dashboards with which to focus only on the really relevant data.

Franz Matheis and Ana Lara (alara@dataseekers.com), CEO and Business Development Manager of the company respectively, will travel to Barcelona, where they will be delighted to attend to all possible interested parties at Stand C15 in Hall 1 of Fira Barcelona.

Corporate·28/02/2023

Apply at Christmas what you learned on Black Friday

WHAT WE EXPECTED

With the worst of the Pandemic behind us, in 2022 we faced a new Black Friday with uncertainty and low expectations, despite the need to recover the sales lost over the last two years. The current context certainly did not bode well for the campaign: the war in Ukraine, inflation, the economic recession, the loss of purchasing power....

In this respect, the forecasts were not very encouraging, even if the purchase intention in our country was around 72% (only below that of Italy in Europe):

80% of consumers worried about price rises

75% of consumers fearful of a prolonged economic downturn

Consumption down by up to 18%

Average consumer spending in Spain estimated to be 13% lower than in 2021

We were therefore faced with a buyer profile determined to avoid unnecessary purchases, eager for discounts as never before, and even willing to give up their preferred brands in exchange for more attractive offers.

In addition to these data, there was another, also negative, but from which, paradoxically, a somewhat more optimistic conclusion could be drawn, since it signified the existence of ample room for improvement:

Only 32% of consumers were satisfied with Black Friday in 2021

Beyond the figure itself, it is the causes of this dissatisfaction that we had to learn from and work on:

Lack of stock

Slow loading of web pages

Poorly optimized purchasing processes

Poorly identified products

Delays in deliveries

WHAT HAS HAPPENED

We could go on and on about the different points of view provided by countless experts, but with the first results coming to light, we can see once again that reality is always capable of surpassing any forecast. The truth is that the Black Friday / Cyber Monday 2022 campaign has been very positive, even record-breaking in certain countries, such as the United States, where there has been a 2.3% increase in sales (9.12 billion dollars).

In Spain, the data has also been good and very revealing:

Almost 3 out of 4 Spanish consumers have made purchases during the Black Friday / Cyber Monday weekend.

20% increase in traffic / number of users (11% if we talk about the whole week)

35% increase in average spending (slightly below the increase in other European countries such as Germany, UK, France or Italy).

WHAT CHRISTMAS HAS IN STORE FOR US

In 2022 Black Friday and Cyber Monday have definitely established themselves as major sales peaks, but there is life after these popular dates. And although 95% of consumers have taken advantage of them to start buying their Christmas gifts, we have the opportunity to make the most of what is left of the Christmas campaign, which is not little, and we must do so by applying what we have learned during their commercial prequel.

Most wanted

According to the giant Shopify, beyond the segment, the BBB (Good, Nice, Cheap), loses strength. 76% of its consumers claim to be committed to quality and look for durable products that won't break. Likewise, 84% say they will compare before buying. And they will do so preferably via mobile (75% mobile vs. 27% desktop).

As for the most sought-after products, the popularity of products related to animal care and the increase in sales recorded by certain fashion websites is striking (Zara, for example, reported a 230% increase on Black Friday compared to the previous week). In any case, let's look at the detail by segment:

Toys (+285%)

Smart home (+271%)

Audio (+230%)

Electronics (+221%)

Exercise (+218%)

Where people shop the most

In absolute terms, Amazon remains the leader. On Black Friday, its number of users increased by 30% compared to the previous Friday. However, if we analyze in percentage terms, there are other retailers that have grown even more:

Carrefour (+40%)

MediaMarket (+70%)

PC Componentes (+60%)

RECOMMENDATIONS

The importance of being competitive

The market is an increasingly complicated environment, especially considering the delicate economic context in which we find ourselves. Consumers are clear about what they want and will search tirelessly until they get it. We have to be competitive, yes or yes. And to do so, we cannot afford to neglect our competitors, to not have visibility on the prices of our products on the different sites, to miss out on the advantages of our catalog or to suffer too much from its shortcomings. Relying on a tool that allows us to control both aspects, prices and catalog (our own and others') is essential.

Real-time monitoring of commercial peaks

Commercial peaks are here to stay and now comes another one, and a strong one. Every day, even every hour, changes occur and we cannot ignore them. Coinciding with these periods of high intensity, we must reinforce monitoring. Data Seekers' DIP Insights platform, with its Real Time Monitoring, allows you to track your prices and those of your competitors on an hourly basis, in addition to configuring the automated alert system to notify you of any relevant change or to establish business rules to nurture dynamic repricing. In this way, if a change is detected that matches the criteria of your business rule, prices will be automatically modified.

Keep an eye on marketplaces

Amazon, Ebay, Rakuten, Aliexpress, Walmart... We have already seen it. They are the lords and masters of the market and all the information they contain is worth its weight in gold. It is essential that we carry out an intensive tracking of their catalog, their prices, their product availability, their sellers... Not only will you be able to fine-tune your pricing strategy, but you will also identify gaps or competitive advantages in your catalog, locate unauthorized sellers and counterfeit products, etc.

Optimize your points of sale at all levels

When we say at all levels, we mean at all levels. On the one hand, we must ensure that retailers' websites are properly optimized in terms of load and user experience. Both in its desktop version and in its mobile version. It is striking to have to remember this, but if we look at the reasons that caused consumer dissatisfaction in 2021, it may not be so obvious.

Let's take care of the catalog and stock. Our solutions allow us to know the state of demand and, based on this data, to build our catalog and increase stock if necessary. We cannot afford to run out of a product that is in high demand. We guarantee consistency between points of sale. The same product cannot be displayed differently depending on the site. Digital Shelf control solutions, such as DIP Insights, help ensure that the names, descriptions, images and, in general, any material associated with a given product is consistent, regardless of where we are trying to purchase it. In addition, you will also be able to see the degree of prominence they enjoy, and their positioning in search results, within a given site.

Reviews provide us with extra data

Monitoring what consumers think about our product, both quantitatively (ratings) and qualitatively (reviews), is an efficient way to collect consumer data without having to resort to complex market research.

CONCLUSIONS

In short, we expected little from this Black Friday due to the current global situation, but, once again, the reality has exceeded all forecasts. As we have already mentioned, the Black Friday / Cyber Monday 2022 campaign has been very positive, breaking records in some countries. We still have a week left of the Christmas campaign and we must apply what we have learned:

Be competitive

Real-time monitoring

Track marketplaces

Maintain consistency between our points of sale

Monitoring through reviews

Looking ahead to 2023, a year that will pose many challenges, we must take these points into account, and Data Seekers, through our DIP Insights tool, will be happy to help you.

Black Friday·29/12/2022

Control every aspect of e-commerce

Download our whitepaper and discover how a company, which sells its fashion and beauty products in more than 150 countries around the world, has been able to take control of its distribution and promote the correct application of its pricing policy through of our price and catalog intelligence solutions.

Download Use Case

13/10/2022

Just in case you see it very black, here is a free guide

More than ever, price intelligence

We leave you with some recommendations to make Black Friday 2021 profitable without dying trying.

Be careful, Amazon is bringing the starting signal forward... Our motto on this important date for e-commerce is "More than ever, price intelligence." And information is power. It is the data that allows you to act in time, that leads you to be right when it comes time to decide. Without data, you are lost, you wander aimlessly. With Data Seekers you have them all, already tailored.

Download your BF '21 Guide

Black Friday·19/11/2021

Data Seekers nominated for Best Technology Provider for Rent a Cars at the World Travel Tech Awards

Great news for Data Seekers

With the help of Price Seeker , the name with which we baptized our pricing intelligence tool, we now aspire to the “Best Technology Provider in the World for Rent a Cars 2021” award in the 1st Edition of the World Travel Tech Awards.

The origin of Data Seekers dates back to 2015. In the words of Franz Matheis, our CEO and CTO, “the company emerged as a technological spin off of Paraty Tech , with a double objective: to market our revenue management solutions among hotels and hotel chains. that already had a booking engine, and diversify the markets in which we operated, adapting our technology to any field of application.”

At that time, Price Seeker had become one of the reference rate shoppers for the hotel sector, from whose benefits renowned chains benefited. However, “more and more people were offering similar products,” continues Franz, “so we saw the need to diversify, and we were able to identify, at the right time, an opportunity in the world of rent a cars, characterized by the markedly changing nature of their pricing strategies, and in which around 80% of sales occur online.”

Only 6 years later, Price Seeker has entered more than 100 companies, distributed throughout 35 countries, positioning itself as a world leader in the vehicle rental sector. Its reliability and agility have led brands such as Goldcar, Hertz, Europcar, Sixt, Centauro, Avis, Enterprise, Leasys or Auto Europe to opt for this tool, which "allows them to monitor and modify their rates dynamically in more than 500 points." of sales, including OTAs, metasearch engines and the direct channel of its competitors, and that is capable of fluidly managing the more than 100 million monthly searches generated by our clients," says Álvaro Pastor, Business Development Manager at Data Seekers, who also He tells us how “I myself was able to witness its potential as a user-owner of a rent a car, and from the first moment I was convinced that the sector would receive it with open arms… the key was being extraordinarily quick when launching to market.”

Backed by our successful track record in the tourism sector, we do not stop exploring new areas of application of our web scraping technology , undoubtedly one of the most reliable in the world, which retailers and marketplaces from sectors as varied as fashion, cosmetics, electronics, food or ticket sales: “we have already developed the technology, which was the most complex, now we focus a good part of our efforts on improving it, optimizing it and adapting it to the particular needs of each customer, brand or segment, while we continue to expand functionalities,” says Franz Matheis.

According to Daniel Romero, Communication Director of the Paraty World group, “the decision to submit for this award mainly responds to our interest in gaining recognition, visibility and notoriety,” and he concludes: “the nomination is a good first step, but we want Let every decision maker be aware that, if we have been able to get as far as we have in the tourism sector, we are more than prepared to do the same in their field, tailoring a suit tailored to their interests, and winning this award would, without a doubt, send that message loud and clear.

In this sense, we encourage all of you to support our candidacy with your vote. In one way or another, you are followers of the group and helping us with this is also helping us improve for you: https://worldtraveltechawards.com/vote/data-seekers-2021)

Corporate·11/08/2021

Price intelligence does not understand sectors: 8 common mistakes

18/05/2021

«Having the right market information, its applications are endless»

09/04/2021

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