Digital Shelf: essential if you sell online
DIP Insights 26/06/2023
Everything you need to know about the Digital Shelf
You can have the best products, the easiest online checkout, the most effective Facebook Ads, and more traffic than any of your competitors, but if you don’t optimize your product pages to influence and drive conversions, users’ shopping carts will remain empty.
When selling online, it is important to have a well-defined, organized and planned “Digital Shelf” to attract the maximum number of potential buyers. Thus, the way in which items are presented can affect the customer experience, the perception of your brand and, ultimately, sales.
In this way, Digital Shelf is nothing more or less than the presentation of products online on a platform, in a similar way to how they would be presented on a physical shelf in a store. It is a page where the articles of a brand or company are displayed, with all the detailed data of the same: product images, descriptions, characteristics, prices. In addition, the user has the possibility of filtering by categories or specific characteristics, seeing reviews and ratings of the products... all with the aim of completing the online sale.
Why is Digital Shelf important for online sales?
Anyone who buys online knows the importance of visiting well-maintained websites, with minimalist designs that are easy to navigate, finding the desired information at a glance. In this way, the seller must take care of every little detail, displaying the items in the best possible way and for this, the Digital Shelf will be essential.
Some advantages of using it:
Remember that each point of sale is your best showcase, so you should take care of it as if it were your own. Ensure the best exposure of your products or your brand in the e-commerce sites where you have a presence through the optimization of the Digital Shelf.
Are you sure that all your product distributors and online platforms have appropriate and up-to-date material? Product names and descriptions, images and videos, rich content, ratings and reviews... The only way to know the real positioning of your product in the mind of the consumer and to ensure that all your points of sale and sellers meet your quality standards is by monitoring and optimizing your Digital Shelf.
Thanks to our 100% in-house created and optimized tool, DIP Insights, we can obtain endless details about how the different Digital Shelves of your products sales points are doing. Let's take a closer look at everything our digital platform offers you.
Product Page Analysis
Our Digital Shelf module within the tool will ensure you the best exposure, breaking down by brand, market, retailers, SKU:
Having a repository for storing image galleries associated with each brand and/or product will help you with subsequent quality validation.
Results by keywords
Calculate the Share of each brand in the Top results by collecting results based on the customer's keywords (identifying the brand or not) when using a retailer's internal search engine. This will allow you to detect your position and act to improve it according to your objectives.
Results by section navigation
Compilation and monitoring of navigation results based on the display of products in the different sections of a site when browsing by category, according to the structure of each site.
Banner positioning results
Control the visibility of banners or any other promotional element by market, sector, category, line, etc. We use Google Cloud Vision technology (OCR, optical character recognition) to convert advertising banners into easy-to-analyze text.
In this way, our tool becomes indispensable for your business, to control any aspect of your products and to continue fulfilling your strategy, your objectives and your results. Regardless of the sector or industry you belong to, whether you are a brand, a retailer or a marketplace, DIP Insights is the ultimate digital intelligence platform for those who move in the world of e-commerce. It is characterized by its agility and adaptability, and its ability to extract even information that is not visible to the naked eye. Improve the quality of your product pages: number of images, product description, price, availability, ratings and reviews, etc. Ensure the best visibility through the analysis of brand advertising and product search results.
In a world as competitive as e-commerce, don't leave anything unchecked and have your different points of sale ready to ensure that your product is offered as it should be on the different Digital Shelves. To do this, DIP Insights, our 360º digital intelligence platform, will help you analyze the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, with management optimization and the achievement of results as the main objectives. Without limits on sites, markets, users, etc.
You can have the best products, the easiest online checkout, the most effective Facebook Ads, and more traffic than any of your competitors, but if you don’t optimize your product pages to influence and drive conversions, users’ shopping carts will remain empty.
When selling online, it is important to have a well-defined, organized and planned “Digital Shelf” to attract the maximum number of potential buyers. Thus, the way in which items are presented can affect the customer experience, the perception of your brand and, ultimately, sales.
In this way, Digital Shelf is nothing more or less than the presentation of products online on a platform, in a similar way to how they would be presented on a physical shelf in a store. It is a page where the articles of a brand or company are displayed, with all the detailed data of the same: product images, descriptions, characteristics, prices. In addition, the user has the possibility of filtering by categories or specific characteristics, seeing reviews and ratings of the products... all with the aim of completing the online sale.
Why is Digital Shelf important for online sales?
Anyone who buys online knows the importance of visiting well-maintained websites, with minimalist designs that are easy to navigate, finding the desired information at a glance. In this way, the seller must take care of every little detail, displaying the items in the best possible way and for this, the Digital Shelf will be essential.
Some advantages of using it:
- Better user experience: By presenting products in a clear and organized manner on the Digital Shelf, you create a pleasant and easy shopping experience for the customer, potentially increasing the chances of customers being attracted to the products and making a purchase.
- Easy product comparison: Thanks to the Digital Shelf, users can easily compare different products, allowing them to make an informed decision about which products are right for them.
- Greater customization: With the help of filters and product features, the buyer can find the product they most desire and want to purchase.
- Availability: If the product is not available, it will be difficult to purchase it, and what is worse, the user may be encouraged to buy their second option, thus losing a potential loyal customer.
- Price: In the world of e-commerce we already know that competition is fierce, so it will be essential to always have the best price compared to the competition.
- Content: This product showcase is all the information that the customer will have to convince them to buy, so the title, description, images and videos must be up-to-date. If we also have a reviews section, we add a plus to encourage sales.
Remember that each point of sale is your best showcase, so you should take care of it as if it were your own. Ensure the best exposure of your products or your brand in the e-commerce sites where you have a presence through the optimization of the Digital Shelf.
Are you sure that all your product distributors and online platforms have appropriate and up-to-date material? Product names and descriptions, images and videos, rich content, ratings and reviews... The only way to know the real positioning of your product in the mind of the consumer and to ensure that all your points of sale and sellers meet your quality standards is by monitoring and optimizing your Digital Shelf.
Thanks to our 100% in-house created and optimized tool, DIP Insights, we can obtain endless details about how the different Digital Shelves of your products sales points are doing. Let's take a closer look at everything our digital platform offers you.
Product Page Analysis
Our Digital Shelf module within the tool will ensure you the best exposure, breaking down by brand, market, retailers, SKU:
- Product name and descriptions
- Number of images and videos
- Rich content and stock available
- Ratings and reviews
Having a repository for storing image galleries associated with each brand and/or product will help you with subsequent quality validation.
Results by keywords
Calculate the Share of each brand in the Top results by collecting results based on the customer's keywords (identifying the brand or not) when using a retailer's internal search engine. This will allow you to detect your position and act to improve it according to your objectives.
Results by section navigation
Compilation and monitoring of navigation results based on the display of products in the different sections of a site when browsing by category, according to the structure of each site.
Banner positioning results
Control the visibility of banners or any other promotional element by market, sector, category, line, etc. We use Google Cloud Vision technology (OCR, optical character recognition) to convert advertising banners into easy-to-analyze text.
In this way, our tool becomes indispensable for your business, to control any aspect of your products and to continue fulfilling your strategy, your objectives and your results. Regardless of the sector or industry you belong to, whether you are a brand, a retailer or a marketplace, DIP Insights is the ultimate digital intelligence platform for those who move in the world of e-commerce. It is characterized by its agility and adaptability, and its ability to extract even information that is not visible to the naked eye. Improve the quality of your product pages: number of images, product description, price, availability, ratings and reviews, etc. Ensure the best visibility through the analysis of brand advertising and product search results.
In a world as competitive as e-commerce, don't leave anything unchecked and have your different points of sale ready to ensure that your product is offered as it should be on the different Digital Shelves. To do this, DIP Insights, our 360º digital intelligence platform, will help you analyze the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, with management optimization and the achievement of results as the main objectives. Without limits on sites, markets, users, etc.
