Digital Shelf: the 5 most common mistakes that affect your online sales
Digital Shelf 08/01/2025
In today's fast-paced e-commerce environment, the visibility of your products on the digital shelf can make the difference between success and stagnation. The term "digital shelf" refers to the digital presence of your products on platforms such as Amazon, Walmart, or your own website, including factors such as product listings, pricing, availability, and reviews.
However, optimizing this space is not always easy. Here we show you the five most common mistakes that affect your online sales, and how DIP Insights, the 360º digital intelligence tool from Data Seekers, can help you solve them efficiently.
1. Incomplete or unattractive product sheets
The problem : A vague description, low-quality images, no video, or lack of technical specifications can cause customers to hesitate to make a purchase, directly affecting conversions.
Practical example : An electronics retailer has a product listing for a model of wireless headphones. The listing includes only a picture of the product itself; you cannot tell how big the headphones are on a person, whether they come with a box and charger, etc. In addition, the description only says: “Bluetooth headphones with great sound quality,” but does not detail the battery life or whether they are waterproof, key information for buyers.
How DIP Insights helps : With DIP Insights, you can analyze your product listings to identify areas for improvement. The tool flags if the content is less detailed, lacks key visual elements such as additional images or videos, or if the product title is incorrect.
Solution : Fill out your listings with specific details, optimize keywords for SEO, and use high-quality images and videos that show the product from different angles to provide greater credibility and increase consumer confidence.
2. Lack of product availability
The problem : If a customer finds your product "unavailable" or has long delivery times, they are very likely to purchase it elsewhere.
Practical example : A marketplace reports that a popular eco-friendly detergent is out of stock. Meanwhile, its direct competitor has stock and offers delivery within 24 hours. Result: loss of sales and possible migration of customers to the competition.
How DIP Insights helps : DIP Insights monitors product availability in real time and alerts you when it detects stock issues. It can also track the availability of similar products at other retailers to anticipate demand.
Solution : Adjust your logistics and maintain adequate inventory levels to avoid stockouts, especially during key campaigns such as Black Friday or Christmas.
3. Unmanaged negative ratings and reviews
The problem : Poor ratings, a lack of reliable reviews, or outdated reviews can turn customers away, even if your pricing and availability are competitive.
Practical example : An educational toy has multiple negative reviews about missing parts, which reduces its average rating to 2.5 stars. Although the brand launches discounts to attract sales, conversions do not improve significantly.
How DIP Insights helps : The tool collects data on reviews and ratings for your products and those of your competitors, showing the evolution of said rating, highlighting the date of the last review and alerting you to the average rating to focus your attention on negative comments.
Solution : Implement a review management plan: proactively respond to negative comments, resolve recurring issues, and encourage positive reviews by offering incentives such as discounts on future purchases.
4. Prices out of line with the market
The problem : Prices that are too high cause you to lose sales to cheaper competitors, while prices that are too low can hurt your margins.
Practical example : A customer is looking for a specific coffee maker and finds three options: your product, a cheaper competitor, and another with a similar price but more positive reviews. The decision is clear: the competitor.
How DIP Insights helps : With real-time price monitoring functionality, DIP Insights allows you to adjust your pricing strategies to stay competitive without compromising profitability.
Solution : Implement dynamic pricing strategies based on market data and adjust your rates based on competition and value perception.
5. Poor positioning in internal search results
The problem : If your products do not appear in the top search positions within a marketplace, visibility and sales are drastically reduced.
Practical example : A customer searches for “women’s running shoes” on a marketplace, but your product appears on page 4 due to poor keyword optimization and lack of recent sales.
How DIP Insights helps : DIP Insights analyzes how your products are positioned against key terms, identifying areas for improvement to gain visibility in internal marketplace rankings.
Solution : Optimize your listings with relevant terms, improve image quality, and encourage initial sales with promotions to quickly climb the rankings.
Success in e-commerce doesn't just depend on having a good product; it also requires optimizing every aspect of the digital shelf to capture the customer's attention and close the sale. With advanced tools like DIP Insights, you can identify and correct the most common errors, from lack of stock to the optimization of your product sheets, ensuring that your online sales grow sustainably and competitively.
Ready to transform your digital shelf presence? Request a demo of DIP Insights and take your e-commerce to the next level.
However, optimizing this space is not always easy. Here we show you the five most common mistakes that affect your online sales, and how DIP Insights, the 360º digital intelligence tool from Data Seekers, can help you solve them efficiently.
1. Incomplete or unattractive product sheets
The problem : A vague description, low-quality images, no video, or lack of technical specifications can cause customers to hesitate to make a purchase, directly affecting conversions.
Practical example : An electronics retailer has a product listing for a model of wireless headphones. The listing includes only a picture of the product itself; you cannot tell how big the headphones are on a person, whether they come with a box and charger, etc. In addition, the description only says: “Bluetooth headphones with great sound quality,” but does not detail the battery life or whether they are waterproof, key information for buyers.
How DIP Insights helps : With DIP Insights, you can analyze your product listings to identify areas for improvement. The tool flags if the content is less detailed, lacks key visual elements such as additional images or videos, or if the product title is incorrect.
Solution : Fill out your listings with specific details, optimize keywords for SEO, and use high-quality images and videos that show the product from different angles to provide greater credibility and increase consumer confidence.
2. Lack of product availability
The problem : If a customer finds your product "unavailable" or has long delivery times, they are very likely to purchase it elsewhere.
Practical example : A marketplace reports that a popular eco-friendly detergent is out of stock. Meanwhile, its direct competitor has stock and offers delivery within 24 hours. Result: loss of sales and possible migration of customers to the competition.
How DIP Insights helps : DIP Insights monitors product availability in real time and alerts you when it detects stock issues. It can also track the availability of similar products at other retailers to anticipate demand.
Solution : Adjust your logistics and maintain adequate inventory levels to avoid stockouts, especially during key campaigns such as Black Friday or Christmas.
3. Unmanaged negative ratings and reviews
The problem : Poor ratings, a lack of reliable reviews, or outdated reviews can turn customers away, even if your pricing and availability are competitive.
Practical example : An educational toy has multiple negative reviews about missing parts, which reduces its average rating to 2.5 stars. Although the brand launches discounts to attract sales, conversions do not improve significantly.
How DIP Insights helps : The tool collects data on reviews and ratings for your products and those of your competitors, showing the evolution of said rating, highlighting the date of the last review and alerting you to the average rating to focus your attention on negative comments.
Solution : Implement a review management plan: proactively respond to negative comments, resolve recurring issues, and encourage positive reviews by offering incentives such as discounts on future purchases.
4. Prices out of line with the market
The problem : Prices that are too high cause you to lose sales to cheaper competitors, while prices that are too low can hurt your margins.
Practical example : A customer is looking for a specific coffee maker and finds three options: your product, a cheaper competitor, and another with a similar price but more positive reviews. The decision is clear: the competitor.
How DIP Insights helps : With real-time price monitoring functionality, DIP Insights allows you to adjust your pricing strategies to stay competitive without compromising profitability.
Solution : Implement dynamic pricing strategies based on market data and adjust your rates based on competition and value perception.
5. Poor positioning in internal search results
The problem : If your products do not appear in the top search positions within a marketplace, visibility and sales are drastically reduced.
Practical example : A customer searches for “women’s running shoes” on a marketplace, but your product appears on page 4 due to poor keyword optimization and lack of recent sales.
How DIP Insights helps : DIP Insights analyzes how your products are positioned against key terms, identifying areas for improvement to gain visibility in internal marketplace rankings.
Solution : Optimize your listings with relevant terms, improve image quality, and encourage initial sales with promotions to quickly climb the rankings.
Success in e-commerce doesn't just depend on having a good product; it also requires optimizing every aspect of the digital shelf to capture the customer's attention and close the sale. With advanced tools like DIP Insights, you can identify and correct the most common errors, from lack of stock to the optimization of your product sheets, ensuring that your online sales grow sustainably and competitively.
Ready to transform your digital shelf presence? Request a demo of DIP Insights and take your e-commerce to the next level.
