Google Shopping: Google's marketplace
Marketplaces 05/06/2023
The tech giant's marketplace
If you sell online, you already know the importance of being present on certain platforms to achieve the greatest possible visibility and, in this way, increase your direct sales.
Google, the famous Internet search engine, offers a free tool to show your products to potential customers.
We are used to using the GPS in our cars thanks to Google Maps, saving our files in Google Drive, organizing our appointments in Google Calendar… well, now we can also search and buy items in Google Shopping. Welcome to the Google marketplace.
What is Google Shopping?
Google Shopping is a service from Google that allows users to search and compare products online. It is an online shopping platform that functions as a product search engine, allowing users to search for products and compare prices and features from different stores.
Much more than just a marketplace, Google Shopping lets you explore products that advertisers and sellers have chosen to display on the tech giant's service.
Search results on Google Shopping include product images, descriptions, prices, and the online store that sells the products. Additionally, to make finding items easier, users can filter results by category, price, brand, store, and other options.
We could say that Google Shopping is Amazon's cousin, but the former actually focuses on price comparison, focusing on the most competitive products.
Advantages of being in this marketplace
It all starts with the product listing on Google Shopping. Taking care of it and designing it efficiently will ensure that the product in question is displayed to users interested in it.
Competition is fierce and being better positioned will be essential to increase sales. Therefore, it is essential to promote products and increase reach. To do this, the advertiser must create a campaign, create a product feed, configure them, create ads (including product images, prices, titles and possible offers and/or promotions) bidding on relevant keywords and segmenting their target audience, and finally, publish the ads so that they appear in Google search results.
By doing the latter efficiently, we will make sure that the products are displayed to exactly who wants them the most.
Make sure you are the most competitive on Google Shopping
Once again, having a tool like DIP Insights, a 360º digital intelligence platform with which you can analyze the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, will be essential to position yourself as the buyer's number 1 option.
Our digital platform helps you:
If you sell online, you already know the importance of being present on certain platforms to achieve the greatest possible visibility and, in this way, increase your direct sales.
Google, the famous Internet search engine, offers a free tool to show your products to potential customers.
We are used to using the GPS in our cars thanks to Google Maps, saving our files in Google Drive, organizing our appointments in Google Calendar… well, now we can also search and buy items in Google Shopping. Welcome to the Google marketplace.
What is Google Shopping?
Google Shopping is a service from Google that allows users to search and compare products online. It is an online shopping platform that functions as a product search engine, allowing users to search for products and compare prices and features from different stores.
Much more than just a marketplace, Google Shopping lets you explore products that advertisers and sellers have chosen to display on the tech giant's service.
Search results on Google Shopping include product images, descriptions, prices, and the online store that sells the products. Additionally, to make finding items easier, users can filter results by category, price, brand, store, and other options.
We could say that Google Shopping is Amazon's cousin, but the former actually focuses on price comparison, focusing on the most competitive products.
Advantages of being in this marketplace
- Greater visibility: When searching for an item, the Google Shopping section always appears, so if you are present in it, your item will gain visibility when it is searched.
- Impulse purchases: Often, the buyer is looking for a specific item and may be more inclined to make impulse purchases. A plus for increasing sales.
- Free global showcase: this is an incredible price comparison tool for customers looking to purchase a product at the best price.
- Analytics Data: The tool provides data and reports to optimize your presence in relevant searches.
It all starts with the product listing on Google Shopping. Taking care of it and designing it efficiently will ensure that the product in question is displayed to users interested in it.
Competition is fierce and being better positioned will be essential to increase sales. Therefore, it is essential to promote products and increase reach. To do this, the advertiser must create a campaign, create a product feed, configure them, create ads (including product images, prices, titles and possible offers and/or promotions) bidding on relevant keywords and segmenting their target audience, and finally, publish the ads so that they appear in Google search results.
By doing the latter efficiently, we will make sure that the products are displayed to exactly who wants them the most.
Make sure you are the most competitive on Google Shopping
Once again, having a tool like DIP Insights, a 360º digital intelligence platform with which you can analyze the entire catalog, content and prices of any brand, retailer or marketplace, whether B2B or B2C, will be essential to position yourself as the buyer's number 1 option.
Our digital platform helps you:
- Monitor all sellers on Google Shopping in order to detect key players
- Control all the information of any seller : evolution of the number of products over time, shipping conditions, etc.
- Understand market pricing dynamics, such as knowing the average market price on Google Shopping, the lowest price and who offers it, what the price difference is with respect to yours, how many competitors there are and, above all, how many are below your price.
