How to be more competitive in a marketplace through data
Marketplaces 11/08/2023
As we tried to explain in this article, being in a marketplace means being part of a digital platform that acts as an intermediary between a group of sellers offering products from the most diverse sectors and the end consumer. It is, therefore, a highly competitive environment in which standing out from the rest can be a difficult task.
Marketplaces, a great source of real time data
Today, their popularity and relevance is such that it is estimated that more than 50% of purchases are made through a marketplace. Visits, searches, queries, browsing habits and transactions result in a high volume of data that, with the help of the relevant analytical tools, can be very useful to identify buying patterns, consumption trends, consumer preferences, etc. that favor the right decision making.
By extracting, ordering and monitoring the evolution of this data over time, these digital business intelligence platforms are crucial to create and offer a hyper-personalized shopping experience to consumers, recommending relevant products, tailored offers and messages suited to their interests and needs, improving their perception of the service and increasing conversion rates.
No data, no business
It is our motto, yes, but also a categorical truth. Data is the gold of the digital era. And while the marketplaces themselves manage them in their own interests, their customers, who are not the end consumers but the sellers who bring them commissions with each sale, must make their own particular use of them to impose themselves on the rest, increase their competitiveness indexes and increase their conversions.
In this sense, every retailer or manufacturer that distributes its products through one or more marketplaces should, at least, be able to:
There are many solutions on the market that can be of help to undertake all these actions. Choosing one or the other will depend on factors such as simplicity of use, specificity, agility of extraction, etc. At Data Seekers we prioritize, above any other quality, the robustness and reliability of the data.
DIP Insights, our 360º digital intelligence platform, is the definitive ally for players in the e-commerce world. From retailers to manufacturers, wholesalers to marketplaces. Its wide range of functionalities will allow them to have everything under control:
Marketplaces, a great source of real time data
Today, their popularity and relevance is such that it is estimated that more than 50% of purchases are made through a marketplace. Visits, searches, queries, browsing habits and transactions result in a high volume of data that, with the help of the relevant analytical tools, can be very useful to identify buying patterns, consumption trends, consumer preferences, etc. that favor the right decision making.
By extracting, ordering and monitoring the evolution of this data over time, these digital business intelligence platforms are crucial to create and offer a hyper-personalized shopping experience to consumers, recommending relevant products, tailored offers and messages suited to their interests and needs, improving their perception of the service and increasing conversion rates.
No data, no businessIt is our motto, yes, but also a categorical truth. Data is the gold of the digital era. And while the marketplaces themselves manage them in their own interests, their customers, who are not the end consumers but the sellers who bring them commissions with each sale, must make their own particular use of them to impose themselves on the rest, increase their competitiveness indexes and increase their conversions.
In this sense, every retailer or manufacturer that distributes its products through one or more marketplaces should, at least, be able to:
- From the list of their competitors, identify who won the famous Buy Box (Amazon) or its equivalent in any other marketplace, which facilitates the purchasing process for buyers.
There are many solutions on the market that can be of help to undertake all these actions. Choosing one or the other will depend on factors such as simplicity of use, specificity, agility of extraction, etc. At Data Seekers we prioritize, above any other quality, the robustness and reliability of the data.
DIP Insights, our 360º digital intelligence platform, is the definitive ally for players in the e-commerce world. From retailers to manufacturers, wholesalers to marketplaces. Its wide range of functionalities will allow them to have everything under control:
- Pricing intelligence
- Automated alerts
- Catalog and distribution
- Marketplace analyzer
- Product search analyzer
- Product Page Optimization
- Competitor monitoring
- Visibility Analyzer
- Key Player Analyzer
- Ratings and Reviews
