How to take advantage of the Olympic Games to boost your brand
Marketplaces 25/07/2024
Only 24 hours until the Paris 2024 Olympic Games start, which will be held from July 26 to August 11 (and the Paralympic Games will be held, in turn, from August 28 to September 8), promising to be an event historic, as they will mark the centenary of the last Games held in the French capital in 1924. This special event will attract thousands of athletes and millions of spectators from all countries, presenting, in this edition, significant innovations, including competitions in emblematic locations such as the Eiffel Tower, the Palace of Versailles and the Seine River.
We already know that being the city chosen for the Olympic Games provides value and innovation, as happened in Barcelona, in the 1992 Olympic Games, becoming a model of urban revitalization and integration of the Olympic infrastructure into the fabric of the city. This legacy has inspired subsequent host cities to focus not only on the sporting aspect, but also on sustainable development and leaving a lasting impact.
In addition to being, therefore, the ideal framework for companies that will promote their brands worldwide during these dates, promoting global recognition and fostering a lasting emotional connection with the public.
Olympic sponsorship: a high-impact strategy
Companies see the Olympic Games as a unique opportunity to connect with a diverse and passionate global audience, offering massive exposure that, when used well, can translate into a significant increase in sales and greater customer loyalty. Sponsoring the Olympic Games is a common strategy among large companies. This type of partnership not only provides them with complete visibility, but also allows them to associate their values and products with the principles of excellence and sportsmanship that the Games represent.
Recognized brands such as Coca-Cola, Samsung and Visa, in addition to sports brands, have been traditional sponsors, taking advantage of the visibility of the event to reinforce their presence in the market and generate an emotional impact among consumers.
Inspiring advertising campaigns
Many companies develop specific and very special advertising campaigns for the Olympic Games that are often exciting and emotional in order to capture the spirit of the event and connect deeply with the public.
Stories of effort, improvement and success resonate with Olympic values and help brands build a powerful narrative that can result in greater customer loyalty and increased sales. The ability to tell impactful and authentic stories allows brands to establish an emotional connection with consumers, which can translate into long-term benefits.
The power of social networks
Digital platforms play a crucial role in marketing strategies during the Olympic Games. With the rise of social media and digital marketing, companies can reach millions of people around the world quickly and efficiently, creating engaging and relevant content related to the Olympic Games allows brands to maintain a constant presence and significant in the minds of consumers.
Creativity will reign here to achieve the greatest possible visibility during these dates. Raffles, contests, exclusive discounts on social networks, live videos... endless strategies to be more present than ever.
E-commerce: a golden opportunity
E-commerce also experiences a significant boost during the Olympic Games and stores, which operate online, can take advantage of the increase in traffic and attention generated by the event to increase their sales. Offering products related to the Games, such as official merchandise, and creating special promotions can attract consumers and convert interest into effective purchases.
Although, a crucial aspect to consider when promoting your business during the Olympic Games is intellectual property protection. The Olympic and Paralympic symbols, such as the five rings and the three "Agitos" signs, are the intellectual property of the International Olympic Committee (IOC), so using them in advertising materials requires the express consent of this organization, also covering words and phrases like "Paris 2024" or "Olympic Games". Any unauthorized use for commercial purposes is prohibited and may result in penalties.
This is a key period for the world of e-commerce, where stores operating online, in particular, can benefit greatly through exclusive promotions, discounts and themed products that capture the interest of sports fans.
Real-time engagement and the ability to measure the impact of digital campaigns gives brands a significant advantage to adjust and optimize their strategies on the fly. During these dates it is time to keep a more exhaustive monitoring of prices, shipping costs, delivery times, stock... In addition to not losing sight of the market overview, such as who gets the famous Amazon Buy Box in this special sales period ? Or, if the number of sellers increases in the marketplaces?
Furthermore, by analyzing the various data, and thanks to the integration of technologies such as affiliate marketing and retargeting, campaigns can be further optimized and profits maximized. In fact, the use of data extraction and analysis tools such as DIP Insights will simplify your work, as it offers complete data analysis and control, helping brands and retailers to be prepared and be more agile in making decisions, improving customer experience and increasing sales.
In short, the Olympic Games represent a golden opportunity for companies seeking to expand their reach, consolidate their position in the market and boost their sales through sponsorships, inspiring advertising campaigns, digital and sales strategies. With proper planning and strategic execution, the Paris Olympic Games are emerging as an ideal setting for growth and commercial success, thus “ Ouvrons grand les Jeux ” (Paris 2024 Olympics slogan: 'Let's open the Games in style').
We already know that being the city chosen for the Olympic Games provides value and innovation, as happened in Barcelona, in the 1992 Olympic Games, becoming a model of urban revitalization and integration of the Olympic infrastructure into the fabric of the city. This legacy has inspired subsequent host cities to focus not only on the sporting aspect, but also on sustainable development and leaving a lasting impact.
In addition to being, therefore, the ideal framework for companies that will promote their brands worldwide during these dates, promoting global recognition and fostering a lasting emotional connection with the public.
Olympic sponsorship: a high-impact strategy
Companies see the Olympic Games as a unique opportunity to connect with a diverse and passionate global audience, offering massive exposure that, when used well, can translate into a significant increase in sales and greater customer loyalty. Sponsoring the Olympic Games is a common strategy among large companies. This type of partnership not only provides them with complete visibility, but also allows them to associate their values and products with the principles of excellence and sportsmanship that the Games represent.
Recognized brands such as Coca-Cola, Samsung and Visa, in addition to sports brands, have been traditional sponsors, taking advantage of the visibility of the event to reinforce their presence in the market and generate an emotional impact among consumers.
Inspiring advertising campaigns
Many companies develop specific and very special advertising campaigns for the Olympic Games that are often exciting and emotional in order to capture the spirit of the event and connect deeply with the public.
Stories of effort, improvement and success resonate with Olympic values and help brands build a powerful narrative that can result in greater customer loyalty and increased sales. The ability to tell impactful and authentic stories allows brands to establish an emotional connection with consumers, which can translate into long-term benefits.
The power of social networks
Digital platforms play a crucial role in marketing strategies during the Olympic Games. With the rise of social media and digital marketing, companies can reach millions of people around the world quickly and efficiently, creating engaging and relevant content related to the Olympic Games allows brands to maintain a constant presence and significant in the minds of consumers.
Creativity will reign here to achieve the greatest possible visibility during these dates. Raffles, contests, exclusive discounts on social networks, live videos... endless strategies to be more present than ever.
E-commerce: a golden opportunity
E-commerce also experiences a significant boost during the Olympic Games and stores, which operate online, can take advantage of the increase in traffic and attention generated by the event to increase their sales. Offering products related to the Games, such as official merchandise, and creating special promotions can attract consumers and convert interest into effective purchases.
Although, a crucial aspect to consider when promoting your business during the Olympic Games is intellectual property protection. The Olympic and Paralympic symbols, such as the five rings and the three "Agitos" signs, are the intellectual property of the International Olympic Committee (IOC), so using them in advertising materials requires the express consent of this organization, also covering words and phrases like "Paris 2024" or "Olympic Games". Any unauthorized use for commercial purposes is prohibited and may result in penalties.
This is a key period for the world of e-commerce, where stores operating online, in particular, can benefit greatly through exclusive promotions, discounts and themed products that capture the interest of sports fans.
Real-time engagement and the ability to measure the impact of digital campaigns gives brands a significant advantage to adjust and optimize their strategies on the fly. During these dates it is time to keep a more exhaustive monitoring of prices, shipping costs, delivery times, stock... In addition to not losing sight of the market overview, such as who gets the famous Amazon Buy Box in this special sales period ? Or, if the number of sellers increases in the marketplaces?
Furthermore, by analyzing the various data, and thanks to the integration of technologies such as affiliate marketing and retargeting, campaigns can be further optimized and profits maximized. In fact, the use of data extraction and analysis tools such as DIP Insights will simplify your work, as it offers complete data analysis and control, helping brands and retailers to be prepared and be more agile in making decisions, improving customer experience and increasing sales.
In short, the Olympic Games represent a golden opportunity for companies seeking to expand their reach, consolidate their position in the market and boost their sales through sponsorships, inspiring advertising campaigns, digital and sales strategies. With proper planning and strategic execution, the Paris Olympic Games are emerging as an ideal setting for growth and commercial success, thus “ Ouvrons grand les Jeux ” (Paris 2024 Olympics slogan: 'Let's open the Games in style').
