Introduction to the world of marketplaces
Marketplaces 06/04/2023
Discover the basics of a marketplace
Being part of a marketplace means being on a digital platform where different sellers offering products from different sectors are grouped together. Marketplaces act as intermediaries between a buyer and a digital seller, so sellers offer their products on a centralized platform, while buyers can compare different options and make purchases in one place.
In a marketplace, sellers can create their own online stores within the platform and list their products, while buyers can search and compare different product options, read comments and reviews from other buyers, and make purchase transactions directly on the platform.
They have become popular in recent years due to their convenience, wide selection of products, and the ability to compare prices and read reviews from other buyers before making a purchase.
Amazon, No. 1
Nowadays, there are several marketplaces, but Amazon is undoubtedly the giant of them all. In fact, the platform has 5.69 billion visits per month (source: webretailer), making it the most visited marketplace in the world. Being present on it is essential for the world of e-commerce. Not in vain, Amazon already acts like Google when it comes to searches. Thus, users search directly on the platform itself as if they were doing it on the internet search engine. It is already evident that Amazon is the reference marketplace in the world of e-commerce.
It has reached the top, fulfilling 3 well-defined pillars:
Amazon wants to have as many products as possible from all categories, in this way, it will always satisfy the user's needs. It manages to have as many items as possible and, above all, from all sectors, making it essential when searching for or buying any product.
2. Competitive price
On the other hand, Amazon sellers compete for the much-desired attention of buyers and price is a decisive factor in the purchase decision. For this reason, competition on the platform is fierce.
Amazon rewards the most competitive of a group of sellers of the same product, giving them the option of appearing in the famous Buy Box, which is a plus for the seller, since it will be visible on the product page and makes the entire process of acquiring the product easier for buyers thanks to the “Add to cart” and “Buy now” buttons. The customer will acquire the product in the blink of an eye!
We must take into account that around 82% of sales generated on Amazon occur within the Buy Box. A number that increases even more on mobile devices, since the button is located just below the photo (according to data from Statista ). It is not surprising, therefore, that it is so in demand.
3. Consumer experience
Customer experience is fundamental for Amazon: delivery times, customer satisfaction, the exclusive Prime service… Everything is focused on customer satisfaction and subsequent loyalty. One of the key points of its great success, along with perseverance in innovation and operational efficiency.
How to understand the dynamics of Amazon
Due to all this, it is important as a company to monitor prices, stock and promotions that your different distributors may apply. In addition to controlling those sellers of unauthorized products on the platform.
Price intelligence is all about this and much more, very beneficial when you have numerous products and/or sell on several platforms, automating the price adjustment process, saving you time and effort.
Doing it easily, quickly and efficiently is possible thanks to tools like DIP Insights. No matter what sector or industry you belong to, DIP Insights is the ultimate 360º digital intelligence platform for those who operate in the world of e-commerce.
With it, you can build a solid pricing strategy , always position yourself ahead of your competitors, create personalized offers, control your stock and identify unauthorized sellers. All with a view to maximizing your profits and with just one click.
With competition levels constantly increasing on Amazon, the end consumer's number 1 choice, DIP Insights can make a huge difference for sellers and manufacturers, whether or not they sell directly through this marketplace. The former, taking advantage of the importance and cachet that the mere fact of selling through Amazon gives them. The latter, benefiting from the visibility that resellers give to their products, identifying counterfeit products or unauthorized sellers along the way.
DIP Insights offers full control over your products, leaving nothing to chance.
Being part of a marketplace means being on a digital platform where different sellers offering products from different sectors are grouped together. Marketplaces act as intermediaries between a buyer and a digital seller, so sellers offer their products on a centralized platform, while buyers can compare different options and make purchases in one place.
In a marketplace, sellers can create their own online stores within the platform and list their products, while buyers can search and compare different product options, read comments and reviews from other buyers, and make purchase transactions directly on the platform.
They have become popular in recent years due to their convenience, wide selection of products, and the ability to compare prices and read reviews from other buyers before making a purchase.
Amazon, No. 1
Nowadays, there are several marketplaces, but Amazon is undoubtedly the giant of them all. In fact, the platform has 5.69 billion visits per month (source: webretailer), making it the most visited marketplace in the world. Being present on it is essential for the world of e-commerce. Not in vain, Amazon already acts like Google when it comes to searches. Thus, users search directly on the platform itself as if they were doing it on the internet search engine. It is already evident that Amazon is the reference marketplace in the world of e-commerce.
It has reached the top, fulfilling 3 well-defined pillars:
- Assortment of products
- Competitive price
- Consumer Experience
Amazon wants to have as many products as possible from all categories, in this way, it will always satisfy the user's needs. It manages to have as many items as possible and, above all, from all sectors, making it essential when searching for or buying any product.
2. Competitive price
On the other hand, Amazon sellers compete for the much-desired attention of buyers and price is a decisive factor in the purchase decision. For this reason, competition on the platform is fierce.
Amazon rewards the most competitive of a group of sellers of the same product, giving them the option of appearing in the famous Buy Box, which is a plus for the seller, since it will be visible on the product page and makes the entire process of acquiring the product easier for buyers thanks to the “Add to cart” and “Buy now” buttons. The customer will acquire the product in the blink of an eye!
We must take into account that around 82% of sales generated on Amazon occur within the Buy Box. A number that increases even more on mobile devices, since the button is located just below the photo (according to data from Statista ). It is not surprising, therefore, that it is so in demand.
3. Consumer experience
Customer experience is fundamental for Amazon: delivery times, customer satisfaction, the exclusive Prime service… Everything is focused on customer satisfaction and subsequent loyalty. One of the key points of its great success, along with perseverance in innovation and operational efficiency.
How to understand the dynamics of Amazon
Due to all this, it is important as a company to monitor prices, stock and promotions that your different distributors may apply. In addition to controlling those sellers of unauthorized products on the platform.
Price intelligence is all about this and much more, very beneficial when you have numerous products and/or sell on several platforms, automating the price adjustment process, saving you time and effort.
Doing it easily, quickly and efficiently is possible thanks to tools like DIP Insights. No matter what sector or industry you belong to, DIP Insights is the ultimate 360º digital intelligence platform for those who operate in the world of e-commerce.
With it, you can build a solid pricing strategy , always position yourself ahead of your competitors, create personalized offers, control your stock and identify unauthorized sellers. All with a view to maximizing your profits and with just one click.
With competition levels constantly increasing on Amazon, the end consumer's number 1 choice, DIP Insights can make a huge difference for sellers and manufacturers, whether or not they sell directly through this marketplace. The former, taking advantage of the importance and cachet that the mere fact of selling through Amazon gives them. The latter, benefiting from the visibility that resellers give to their products, identifying counterfeit products or unauthorized sellers along the way.
DIP Insights offers full control over your products, leaving nothing to chance.
