Omnichannel: the influence of the sales channel mix on pricing strategy

Omnichannel is transforming pricing strategy, as companies must manage different sales channels in an integrated manner. Using a mix of channels directly affects pricing, brand perception and customer experience. Knowing how each channel influences purchasing behavior allows for effective strategy adjustments.

If you want to understand how to optimize your pricing approach across multiple channels, READ THE FULL ARTICLE ON MARKETING4ECOMMERCE .