The most relevant e-commerce event in Latin America
DIP Insights 16/07/2024
Brazil E-commerce Forum gives its name to one of the most important and relevant events in electronic commerce worldwide. An event, which like every year, takes place in São Paulo and this time during July 30 and 31 and August 1 . The event, which brings together the most influential figures and the most recognized experts in the sector, has established itself as an unavoidable meeting point for those seeking to be at the forefront of trends and developments in electronic commerce.
The event offers more than 350 hours of conference condensed into three days, with more than 270 exhibitors and in which around 25,000 congress attendees are expected . From technology giants and online sales platforms, to small and medium-sized companies looking to expand their horizons. Under one roof, CEOs, marketing directors, data analysts, and specialized consultants, which guarantees an ideal environment for networking and the exchange of innovative ideas.
The event stands out for its extensive program of conferences and round tables in which crucial topics for the development of electronic commerce will be addressed. Attendees will have the opportunity to listen to internationally renowned speakers who will share their knowledge and experiences on digital marketing strategies, data management, artificial intelligence applied to e-commerce, and the latest trends in consumer behavior.
In addition, it will function as a showcase for the latest technological innovations that are transforming the e-commerce sector. Technology companies will present their cutting-edge solutions, from automation tools and user experience personalization to advanced logistics and online payment systems. Attendees will have the opportunity to learn first-hand about these innovations, allowing them to evaluate and adopt technologies that can optimize their operations and improve customer satisfaction, providing the perfect opportunity to establish strategic connections.
Among the main participations, round tables such as "Chat Commerce: effects of the integration between CRM and WhatsApp when uniting the physical store staff with the digital one" stand out, in which Yuri Servulo, Performance Marketing Manager at Cia Hering (one of the largest textile companies in Latin America), Flavia Borghi, Head of Marketing at Swarovski for Brazil, Chile and Argentina, and Thaís Montalvão , Social Commerce Manager for L'Oréal, will share the keys to their success in e-commerce.
Januária Silveira, Senior Director of LATAM Business Development at The Coca-Cola Company , will also participate with a presentation on “Tropicalizing international brands in other markets (China, India, Singapore, United Arab Emirates)”.
Following the same line, Arturo Silveira, Data Director of Carrefour , will present "Master the change: Maximize your online strategy with data." Even personalities such as Héctor Bilodré, Director of Customer Service at DHL Express Brazil , with content on “E-commerce, cross-border and reverse logistics: challenges and opportunities”.
All of this is just the beginning of a complete scenario enriched by the extensive experience of the numerous speakers, who will provide a deep and practical vision on how to adapt and improve business strategies in a constantly evolving digital environment.
A meeting point for industry leaders
The event offers more than 350 hours of conference condensed into three days, with more than 270 exhibitors and in which around 25,000 congress attendees are expected . From technology giants and online sales platforms, to small and medium-sized companies looking to expand their horizons. Under one roof, CEOs, marketing directors, data analysts, and specialized consultants, which guarantees an ideal environment for networking and the exchange of innovative ideas.
Conferences and round tables
The event stands out for its extensive program of conferences and round tables in which crucial topics for the development of electronic commerce will be addressed. Attendees will have the opportunity to listen to internationally renowned speakers who will share their knowledge and experiences on digital marketing strategies, data management, artificial intelligence applied to e-commerce, and the latest trends in consumer behavior.
In addition, it will function as a showcase for the latest technological innovations that are transforming the e-commerce sector. Technology companies will present their cutting-edge solutions, from automation tools and user experience personalization to advanced logistics and online payment systems. Attendees will have the opportunity to learn first-hand about these innovations, allowing them to evaluate and adopt technologies that can optimize their operations and improve customer satisfaction, providing the perfect opportunity to establish strategic connections.
Main interventions by leaders of the e-commerce sector
Among the main participations, round tables such as "Chat Commerce: effects of the integration between CRM and WhatsApp when uniting the physical store staff with the digital one" stand out, in which Yuri Servulo, Performance Marketing Manager at Cia Hering (one of the largest textile companies in Latin America), Flavia Borghi, Head of Marketing at Swarovski for Brazil, Chile and Argentina, and Thaís Montalvão , Social Commerce Manager for L'Oréal, will share the keys to their success in e-commerce.
Januária Silveira, Senior Director of LATAM Business Development at The Coca-Cola Company , will also participate with a presentation on “Tropicalizing international brands in other markets (China, India, Singapore, United Arab Emirates)”.
Following the same line, Arturo Silveira, Data Director of Carrefour , will present "Master the change: Maximize your online strategy with data." Even personalities such as Héctor Bilodré, Director of Customer Service at DHL Express Brazil , with content on “E-commerce, cross-border and reverse logistics: challenges and opportunities”.
All of this is just the beginning of a complete scenario enriched by the extensive experience of the numerous speakers, who will provide a deep and practical vision on how to adapt and improve business strategies in a constantly evolving digital environment.
